Softwr

CRM · head to head

Clay vs Vtiger

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
Vtiger logo

Vtiger

CRM

Open source CRM for growing businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Vtiger free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • They diverge on capability: Clay covers Data enrichment, Vtiger covers Sales pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Vtiger actually diverge.

Attributes where Clay and Vtiger differ
AttributeClayVtiger
PlatformsWebWeb, Ios, Android
Founded20212004

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • Salesforce
  • HubSpot
  • English language support

Only in Vtiger

  • Sales pipeline
  • Service desk
  • Marketing automation
  • Reporting
  • Mobile app
  • Google Drive
  • On-premise deployment
  • Ios support

Both cover

  • Contact management
  • API access
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Vtiger
  • Growth campaign automationnot Vtiger
  • CRM workflow integrationnot Vtiger

Vtiger

  • Sales CRM and pipeline managementnot Clay
  • Marketing automation and email campaignsnot Clay
  • Help desk and customer supportnot Clay
  • Project managementnot Clay
  • Time tracking and billingnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Vtiger

  • Free One Pilot plan caps at 10 users and 3,000 records with 3 GB storage
  • One Growth plan is limited to 15 users
  • Standard users on One Enterprise cost $42 per user per month billed, more than double the Single App User rate of $30

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Vtiger

Free
  • One PilotFree
    • Up to 10 users
    • Up to 3,000 records
    • Contact management
  • One Growth$12/month
    • Standard User: $12 per user per month
    • Up to 15 users
    • Up to 100,000 records
  • One Professional$30/month
    • Standard User: $30 per user per month
    • Single App User: $20 per user per month
    • Marked as Popular tier
  • One Enterprise$42/month
    • Standard User: $42 per user per month
    • Single App User: $30 per user per month

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want workflow automation.
Clay review

Choose Vtiger if

  • You need sales pipeline.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want service desk.
Vtiger review

Questions people ask

Is Clay or Vtiger better?
Neither clearly leads. Clay starts at Free and Vtiger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Vtiger?
Clay starts at Free and Vtiger at Free.
Does Clay or Vtiger run on more platforms?
Clay runs on Web. Vtiger runs on Web, Ios, Android.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Vtiger is typically brought in for.
What can Clay do that Vtiger cannot?
Clay covers Data enrichment, Workflow automation, Integration, Salesforce. Vtiger covers Sales pipeline, Service desk, Marketing automation, Reporting. Both handle Contact management, API access, Zapier, Slack.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Vtiger: How much does Vtiger One Growth plan cost?

Vtiger One Growth costs $12 USD per standard user per month and supports up to 15 users with 100,000 records. Yearly billing saves up to 34% compared to monthly billing.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Vtiger: What user types does Vtiger offer?

Vtiger offers Standard Users with full access to all apps and features, and Single App Users with full access to one app (Sales, Marketing, Help Desk, Projects, or Inventory) plus view-only access to others. Single App Users cost less than Standard Users across all paid tiers.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Vtiger: What is included in Vtiger One Pilot free plan?

Vtiger One Pilot is free and supports up to 10 users with 3,000 records, including contact management, marketing automation with 1,000 emails monthly, help desk, project management, and sales pipeline features.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Vtiger: What are the higher pricing tiers for Vtiger?

Vtiger offers One Professional ($30 per standard user or $20 per single app user monthly), One Enterprise ($42 per standard user or $30 per single app user monthly), and One AI ($50 per standard user or $38 per single app user monthly with new AI capabilities).

Source
Share

Related pages

More on Clay

More on Vtiger

Keep looking

Other head to heads