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CRM & Sales · head to head

Capsule vs Clay

Capsule logo

Capsule

CRM & Sales

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • They diverge on capability: Capsule covers Deal tracking, Clay covers Data enrichment.

Where they differ

Only the attributes on which Capsule and Clay actually diverge.

Attributes where Capsule and Clay differ
AttributeCapsuleClay
Starting price$19/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb
Founded20082021

Identical on both: free tier (No), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Google Apps
  • Ios support
  • Android support

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot

Both cover

  • Contact management
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Clay
  • Tracking deals and follow-up tasksnot Clay
  • Linking emails and notes to contact recordsnot Clay
  • Multiple sales pipelines on the paid tiersnot Clay

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Capsule
  • Building automated outbound research and outreach workflowsnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Which should you pick?

Choose Capsule if

  • You need deal tracking.
  • You work on Web, Ios, Android.
  • You also want task management.
Capsule review

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Questions people ask

Is Capsule or Clay better?
Neither clearly leads. Capsule starts at $19/month and Clay at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Clay?
Capsule starts at $19/month and Clay at On request.
Does Capsule or Clay run on more platforms?
Capsule runs on Web, Ios, Android. Clay runs on Web.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Clay is typically brought in for.
What can Capsule do that Clay cannot?
Capsule covers Deal tracking, Task management, Email sync, Activity timeline. Clay covers Data enrichment, Workflow automation, Integration, API access. Both handle Contact management, Slack, Zapier, GDPR.
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