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Software · head to head

Clay vs SugarCRM

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
SugarCRM logo

SugarCRM

Software

Customer relationship software for your business

From
$40/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • They diverge on capability: Clay covers Data enrichment, SugarCRM covers Sales pipeline.

Where they differ

Only the attributes on which Clay and SugarCRM actually diverge.

Attributes where Clay and SugarCRM differ
AttributeClaySugarCRM
Starting priceOn request$40/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android
Founded20212004

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • English language support

Only in SugarCRM

  • Sales pipeline
  • Lead management
  • Marketing automation
  • Customer service
  • Reporting
  • Mobile app
  • Microsoft 365
  • SOC2

Both cover

  • Contact management
  • Salesforce
  • HubSpot
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot SugarCRM
  • Building automated outbound research and outreach workflowsnot SugarCRM

SugarCRM

  • CRM for sales, marketing and service teamsnot Clay
  • Managing accounts, opportunities and customer history at mid market scalenot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

SugarCRM

$40/month
  • Professional$40/month
    • Sales automation
    • Contact management
  • Business$60/month
    • Everything in Professional
    • Marketing automation
    • Customer service
  • Enterprise$100/month
    • Everything in Business
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose SugarCRM if

  • You need sales pipeline.
  • You work on Web, Ios, Android.
  • You also want lead management.
SugarCRM review

Questions people ask

Is Clay or SugarCRM better?
Neither clearly leads. Clay starts at On request and SugarCRM at $40/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or SugarCRM?
Clay starts at On request and SugarCRM at $40/month.
Does Clay or SugarCRM run on more platforms?
Clay runs on Web. SugarCRM runs on Web, Ios, Android.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what SugarCRM is typically brought in for.
What can Clay do that SugarCRM cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. SugarCRM covers Sales pipeline, Lead management, Marketing automation, Customer service. Both handle Contact management, Salesforce, HubSpot, Zapier.
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