Software · head to head
Clay vs Insightly
The short version
- Only Insightly has a free tier, so it costs nothing to try first.
- Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- They diverge on capability: Clay covers Data enrichment, Insightly covers Deal tracking.
Where they differ
Only the attributes on which Clay and Insightly actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clay
- Data enrichment
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
- English language support
Only in Insightly
- Deal tracking
- Project management
- Task management
- Email integration
- Reporting
- Mobile app
- Mailchimp
- Google Drive
Both cover
- Contact management
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Clay
- Enriching prospect lists from multiple data providers in one tablenot Insightly
- Building automated outbound research and outreach workflowsnot Insightly
Insightly
- CRM with project delivery tracking after the salenot Clay
- Managing leads, opportunities and customer projects in one record setnot Clay
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Pricing, plan by plan
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Which should you pick?
Choose Insightly if
- You need deal tracking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want project management.
Questions people ask
- Is Clay or Insightly better?
- Neither clearly leads. Clay starts at On request and Insightly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clay or Insightly?
- Insightly has a free tier; the other does not. Paid plans start at On request for Clay and Free for Insightly.
- Does Clay or Insightly run on more platforms?
- Clay runs on Web. Insightly runs on Web, Ios, Android.
- Can I use Insightly for free?
- Yes. Insightly has a free tier, so you can try it without paying. Clay starts at On request.
- What is Clay best used for?
- Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Insightly is typically brought in for.
- What can Clay do that Insightly cannot?
- Clay covers Data enrichment, Workflow automation, Integration, API access. Insightly covers Deal tracking, Project management, Task management, Email integration. Both handle Contact management, Zapier, Slack, GDPR.
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