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Software · head to head

Clay vs Copper

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Copper logo

Copper

Software

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • They diverge on capability: Clay covers Data enrichment, Copper covers Gmail integration.

Where they differ

Only the attributes on which Clay and Copper actually diverge.

Attributes where Clay and Copper differ
AttributeClayCopper
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
Founded20212014

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot

Only in Copper

  • Gmail integration
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar
  • SOC2

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Copper
  • Building automated outbound research and outreach workflowsnot Copper

Copper

  • CRM for teams working inside Google Workspacenot Clay
  • Pipeline and deal trackingnot Clay
  • Contact enrichment and activity capturenot Clay
  • Workflow automation on the higher tiersnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want deal tracking.
Copper review

Questions people ask

Is Clay or Copper better?
Neither clearly leads. Clay starts at On request and Copper at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Copper?
Copper has a free tier; the other does not. Paid plans start at On request for Clay and Free for Copper.
Does Clay or Copper run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Copper is typically brought in for.
What can Clay do that Copper cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. Copper covers Gmail integration, Deal tracking, Pipeline management, Email tracking. Both handle Contact management, Zapier, Slack, GDPR.
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