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CRM · head to head

Clay vs Woodpecker

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
Woodpecker logo

Woodpecker

CRM

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Clay covers Data enrichment, Woodpecker covers Cold email sequencing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Woodpecker actually diverge.

Attributes where Clay and Woodpecker differ
AttributeClayWoodpecker
Starting priceFree$7/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWebweb, api
Founded20212015

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Woodpecker

  • Cold email sequencing
  • Email verification
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Woodpecker
  • Growth campaign automationnot Woodpecker
  • CRM workflow integrationnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Clay
  • Agencies managing outreach across multiple client accountsnot Clay
  • Verifying catch-all email addresses before sendingnot Clay
  • Adding LinkedIn outreach on top of an existing email campaignnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want email verification.
Woodpecker review

Questions people ask

Is Clay or Woodpecker better?
Neither clearly leads. Clay starts at Free and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Woodpecker?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $7/month for Woodpecker.
Does Clay or Woodpecker run on more platforms?
Clay runs on Web. Woodpecker runs on web, api.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Woodpecker starts at $7/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Woodpecker is typically brought in for.
What can Clay do that Woodpecker cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Woodpecker covers Cold email sequencing, Email verification, Deliverability warm-up, Lead Finder.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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