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CRM · head to head

Apollo.io vs Clari

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Clari logo

Clari

CRM

Revenue platform for full-funnel accuracy

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Clari limited customization; built for specific use cases and cannot make predictions outside core objects
  • They diverge on capability: Apollo.io covers Contact database, Clari covers Forecast management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Clari actually diverge.

Attributes where Apollo.io and Clari differ
AttributeApollo.ioClari
Starting priceFreeOn request
Free tierYesNo
Founded20202012

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • Gmail

Only in Clari

  • Forecast management
  • Pipeline inspection
  • Revenue intelligence
  • Deal signals
  • Activity capture
  • Microsoft Dynamics
  • Outreach
  • Gong

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Clari
  • Contact database management for sales teamsnot Clari
  • Email outreach and workflow automationnot Clari

Clari

  • Revenue forecastingnot Apollo.io
  • Pipeline managementnot Apollo.io
  • Deal inspectionnot Apollo.io
  • Revenue planningnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Clari

  • Limited customization; built for specific use cases and cannot make predictions outside core objects
  • Requires extensive manual data inputs; depends on spreadsheet-based consolidation creating data gaps and inaccurate predictions
  • English-only with no multilingual support for global teams
  • High total cost of ownership including mandatory implementation services and expensive add-ons
  • Overlaps with other tools; if already using Gong or Outreach, Clari duplicates conversation intelligence and engagement features

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Clari

On request
  • ProfessionalFree
    • Forecast management
    • Pipeline inspection
    • Deal signals
  • EnterpriseFree
    • All Professional features
    • Mutual action plans
    • Revenue intelligence

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Clari if

  • You need forecast management.
  • You also want pipeline inspection.
Clari review

Questions people ask

Is Apollo.io or Clari better?
Neither clearly leads. Apollo.io starts at Free and Clari at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Clari?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Clari.
Does Apollo.io or Clari run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Clari starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Clari is typically brought in for.
What can Apollo.io do that Clari cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Clari covers Forecast management, Pipeline inspection, Revenue intelligence, Deal signals. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Clari: What are Clari's core features?

Clari provides revenue AI agents for automated forecasting and deal inspection, real-time pipeline visibility, conversation intelligence via Copilot, data capture and quality management, Groove for sales engagement, and Align for buyer collaboration.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Clari: What integrations does Clari offer?

Clari integrates natively with Salesforce (Classic and Lightning), Slack via Copilot for call insights and notifications, and has a partner API with 40+ integrated solutions available in the Clari Integration Hub.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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