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CRM & Sales · head to head

Apollo.io vs HubSpot

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Apollo.io covers Contact database, HubSpot covers CRM.

Where they differ

Only the attributes on which Apollo.io and HubSpot actually diverge.

Attributes where Apollo.io and HubSpot differ
AttributeApollo.ioHubSpot
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Mobile, Cloud
CategoryCRM & SalesAll industries
Founded20202006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Cloud deployment

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce
  • Outlook
  • Gmail
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot HubSpot
  • Prospect researchnot HubSpot
  • Sales automationnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Apollo.io
  • Organisations requiring integration with 2,000+ third-party applicationsnot Apollo.io
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Apollo.io or HubSpot better?
Neither clearly leads. Apollo.io starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or HubSpot?
Apollo.io starts at Free and HubSpot at Free.
Does Apollo.io or HubSpot run on more platforms?
Apollo.io runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what HubSpot is typically brought in for.
What can Apollo.io do that HubSpot cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce, Outlook, Gmail, Slack.
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Related pages

More on Apollo.io

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