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CRM · head to head

Apollo.io vs Less Annoying CRM

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Less Annoying CRM logo

Less Annoying CRM

CRM

Simple CRM built by small business experts

From
$30/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Less Annoying CRM there is no free tier, only a single $15 per user per month price
  • They diverge on capability: Apollo.io covers Contact database, Less Annoying CRM covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Less Annoying CRM actually diverge.

Attributes where Apollo.io and Less Annoying CRM differ
AttributeApollo.ioLess Annoying CRM
Starting priceFree$30/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded20202006

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Salesforce
  • HubSpot
  • Outlook

Only in Less Annoying CRM

  • Contact management
  • Task tracking
  • Pipeline management
  • Email integration
  • Mobile app
  • Mailchimp
  • Zapier
  • Google Calendar

Both cover

  • Reporting
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Less Annoying CRM
  • Contact database management for sales teamsnot Less Annoying CRM
  • Email outreach and workflow automationnot Less Annoying CRM

Less Annoying CRM

  • CRM for small businessesnot Apollo.io
  • Simple contact managementnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Less Annoying CRM

  • There is no free tier, only a single $15 per user per month price
  • File storage is capped at 25 GB per user
  • The vendor advises staying below 50,000 total contacts, so very large databases sit outside the intended use even though no hard limit is enforced

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Less Annoying CRM

$30/month
  • Standard$30/month
    • Contact management
    • Task management
    • Mobile app
  • Pro$50/month
    • Everything in Standard
    • Email automation
    • Reporting
  • Business$100/month
    • Everything in Pro
    • Advanced customization
    • API access

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Less Annoying CRM if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want task tracking.
Less Annoying CRM review

Questions people ask

Is Apollo.io or Less Annoying CRM better?
Neither clearly leads. Apollo.io starts at Free and Less Annoying CRM at $30/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Less Annoying CRM?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $30/month for Less Annoying CRM.
Does Apollo.io or Less Annoying CRM run on more platforms?
Apollo.io runs on Web. Less Annoying CRM runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Less Annoying CRM starts at $30/month.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Less Annoying CRM is typically brought in for.
What can Apollo.io do that Less Annoying CRM cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Less Annoying CRM covers Contact management, Task tracking, Pipeline management, Email integration. Both handle Reporting, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Less Annoying CRM: How much does Less Annoying CRM cost?

Less Annoying CRM costs $15 per user per month plus applicable tax. There is one price for everyone with no tiered plans.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Less Annoying CRM: What does Less Annoying CRM include?

All users get unlimited contacts, 25GB file storage, unlimited pipelines, task management, email logging, mobile access, user permissions, unlimited custom fields, and free support.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Less Annoying CRM: Does Less Annoying CRM offer a free trial?

Yes, Less Annoying CRM offers a 30-day free trial with no questions asked, no credit card required, and no limitations.

Source
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