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CRM & Sales · head to head

Clearbit vs HubSpot

Clearbit logo

Clearbit

CRM & Sales

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Clearbit covers Company enrichment, HubSpot covers CRM.

Where they differ

Only the attributes on which Clearbit and HubSpot actually diverge.

Attributes where Clearbit and HubSpot differ
AttributeClearbitHubSpot
Pricing modelUnknownfreemium
PlatformsWeb, APIWeb, Mobile, Cloud
CategoryCRM & SalesAll industries
Founded20152006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • HubSpot
  • Marketo
  • Segment

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot HubSpot
  • Account targetingnot HubSpot
  • Personalizationnot HubSpot
  • Lead scoringnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Clearbit
  • Organisations requiring integration with 2,000+ third-party applicationsnot Clearbit
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Clearbit or HubSpot better?
Neither clearly leads. Clearbit starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or HubSpot?
Clearbit starts at Free and HubSpot at Free.
Does Clearbit or HubSpot run on more platforms?
Clearbit runs on Web, API. HubSpot runs on Web, Mobile, Cloud.
Can I use Clearbit for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what HubSpot is typically brought in for.
What can Clearbit do that HubSpot cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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Related pages

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