All industries · head to head
Folk vs HubSpot
Folk
All industries
The CRM that works for you, not the other way around
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Folk no native mobile app, only works through mobile browser which is not optimized for phones; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
- They diverge on capability: Folk covers Contact management, HubSpot covers CRM.
Where they differ
Only the attributes on which Folk and HubSpot actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (All industries).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Folk
- Contact management
- Email tracking
- Mail merge
- Chrome extension
- Tags & groups
- Notes & activities
- Import/export
- Search & filters
Only in HubSpot
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Customer service
- Content management
- Analytics
- Social media
Both cover
- Gmail
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Folk
- Contact managementnot HubSpot
- Sales outreachnot HubSpot
- Networkingnot HubSpot
- Recruitmentnot HubSpot
- Investor relationsnot HubSpot
HubSpot
- Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Folk
- Organisations requiring integration with 2,000+ third-party applicationsnot Folk
- Teams leveraging AI agents for prospecting, service automation, and data analysisnot Folk
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Folk
- No native mobile app, only works through mobile browser which is not optimized for phones
- Limited workflow automation capabilities compared to enterprise CRMs
- No automatic phone call tracking, requires manual entry
- Limited reporting and analytics features
- Monthly caps on email sends and enrichment credits on lower tiers
- LinkedIn Chrome extension sometimes has synchronization problems
- Email sent through Folk sometimes doesn't appear as sent in user's Outlook account
HubSpot
- Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
- Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
- Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
- Free tier removes credit card requirement but lacks most enterprise capabilities
Pricing, plan by plan
Folk
Free- Standard$24/month
- Pipeline management
- Email campaigns
- Contact enrichment
- Premium$48/month
- Custom objects
- Email sequences
- Dashboards
- Enterprise$80/month
- Dedicated account manager
- Custom integrations
- Priority support
HubSpot
FreeNo published plan breakdown. See the HubSpot review.
Which should you pick?
Choose Folk if
- You need contact management.
- You want to start without paying.
- You also want email tracking.
Choose HubSpot if
- You need crm.
- You want to start without paying.
- You work on Web, Mobile, Cloud.
- You also want email marketing.
Questions people ask
- Is Folk or HubSpot better?
- Neither clearly leads. Folk starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Folk or HubSpot?
- Folk starts at Free and HubSpot at Free.
- Does Folk or HubSpot run on more platforms?
- Folk runs on Web. HubSpot runs on Web, Mobile, Cloud.
- Can I use Folk for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Folk best used for?
- Folk is most often used for contact management, sales outreach, networking, recruitment. Of those, contact management and sales outreach are not what HubSpot is typically brought in for.
- What can Folk do that HubSpot cannot?
- Folk covers Contact management, Email tracking, Mail merge, Chrome extension. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Gmail, GDPR.
Answered from the vendors’ own pages
Folk: What are Folk's pricing plans?
Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.
SourceFolk: Does Folk offer a mobile app?
Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.
SourceFolk: Does Folk track phone calls automatically?
No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.
SourceFolk: What integrations does Folk support?
Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.
Source