Softwr

CRM · head to head

HubSpot vs Ontraport

HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Ontraport logo

Ontraport

CRM

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: HubSpot covers CRM, Ontraport covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot and Ontraport actually diverge.

Attributes where HubSpot and Ontraport differ
AttributeHubSpotOntraport
Starting priceFree$24/month
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb
Founded20062009

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Customer service
  • Content management
  • Analytics
  • Social media
  • Gmail
  • Outlook
  • Salesforce

Only in Ontraport

  • Contact management
  • Automation
  • Reporting
  • Landing pages
  • Zapier
  • Stripe
  • Cloud deployment
  • Web support

Both cover

  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Marketing automation with email sending and lead generationnot Ontraport
  • CRM with deal pipeline managementnot Ontraport
  • Multi-user team collaborationnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot HubSpot
  • Managing contacts, pages and email sequences in one platformnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want customer service.
HubSpot review

Choose Ontraport if

  • You need contact management.
  • You also want automation.
Ontraport review

Questions people ask

Is HubSpot or Ontraport better?
Neither clearly leads. HubSpot starts at Free and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Ontraport?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $24/month for Ontraport.
Does HubSpot or Ontraport run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Ontraport runs on Web.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Ontraport starts at $24/month.
What is HubSpot best used for?
HubSpot is most often used for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. Of those, marketing automation with email sending and lead generation and crm with deal pipeline management are not what Ontraport is typically brought in for.
What can HubSpot do that Ontraport cannot?
HubSpot covers CRM, Customer service, Content management, Analytics. Ontraport covers Contact management, Automation, Reporting, Landing pages. Both handle Email marketing, Marketing automation, Sales pipeline, Slack.

Answered from the vendors’ own pages

HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Ontraport: How much does Ontraport cost?

Ontraport does not publish specific pricing online. The company offers a 14-day free trial with no credit card required, and users must contact sales or start a trial to learn pricing details.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Ontraport: What payment options does Ontraport offer?

Ontraport offers flexible subscription options with monthly or annual billing available. Annual subscriptions include two months free compared to monthly rates.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Ontraport: Are there long-term contracts required?

Ontraport emphasizes month-to-month commitment availability with no long-term contracts required. Users can upgrade or downgrade plans as needed.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
Share

Related pages

More on HubSpot

More on Ontraport

Keep looking

Other head to heads