CRM · pricing
HubSpot pricing
HubSpot publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, HubSpot pricing is free, then $7/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $7/month
- Model
- Subscription
- Tiers
- 4
- Free tier
- Yes
HubSpot plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 4 | Entry tier |
| Starter | $7/month | 3 | +$7/month, 3 more features |
| Professional | $800/month | 5 | +$793/month, 5 more features |
| Enterprise | $3600/month | 4 | +$2800/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers up to 2 users, lead generation, email sending, success measurement.
Starter
$7/monthOver Free, this tier adds:
- 500 HubSpot Credits
- 1,000 marketing contacts
- 5x contact tier limit email sends
Professional
$800/monthOver Starter, this tier adds:
- 3 core seats included
- 3,000 HubSpot Credits
- 2,000 marketing contacts
- 10x contact tier limit email sends
- One-time onboarding fee of $3,000
Enterprise
$3600/monthOver Professional, this tier adds:
- 5 core seats included
- 5,000 HubSpot Credits
- 10,000 marketing contacts
- One-time onboarding fee of $7,000
Where HubSpot stops being free
Free, Free
- Up to 2 users
- Lead generation
- Email sending
- Success measurement
Starter, $7/month
The first thing you pay for:
- 500 HubSpot Credits
- 1,000 marketing contacts
- 5x contact tier limit email sends
What the product covers
The full HubSpot feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Customer service
- Content management
- Analytics
- Social media
Integrations
- Gmail
- Outlook
- Slack
- Salesforce
- WordPress
- Shopify
- Zoom
- Microsoft Teams
Security
- SOC2
- ISO27001
- GDPR
- Privacy Shield
- 2FA
Deployment
- Cloud deployment
Platform
- Web support
- Ios support
- Android support
- Api support
Localization
- 6+ languages language support
People bring HubSpot in for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration. If that is not the job you are buying for, the alternatives to HubSpot are worth a look before you commit to a tier.
How that compares in CRM
Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month. HubSpot starts at $7/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| HubSpot (this page) | Free, then $7/month | subscription | - | |
| Kylas | Free, then 12999/month | Flat rate per month, unlimited users | - | vs HubSpot |
| Bigin | Free, then $7/month | Per user per month | - | vs HubSpot |
| Apptivo | On request | Per user per month | - | vs HubSpot |
| Scratchpad | Free, then $19/month | Per user per month | - | vs HubSpot |
| OnePageCRM | $9.95/month | Per user per month | - | vs HubSpot |
| Salesflare | $29/month | Per user per month | - | vs HubSpot |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the HubSpot badges page.
Before you pay for HubSpot
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 4 tiers between Free and $3600/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
HubSpot runs on web, mobile, cloud, and is published by HubSpot Inc of Cambridge, MA. The full record is on the HubSpot review, and the rest of the category is under best crm tools.
HubSpot pricing questions
- How much does HubSpot cost?
- HubSpot publishes 4 tiers, from Free for Free up to $3600/month for Enterprise. The entry tier costs nothing.
- Does HubSpot have a free plan?
- Yes. The Free tier costs nothing and covers up to 2 users, lead generation, email sending. Paying starts at $7/month for Starter.
- What is the difference between Free and Starter on HubSpot?
- Starter costs $7/month against Free, and adds 500 hubspot credits, 1,000 marketing contacts, 5x contact tier limit email sends.
- Is the Enterprise plan on HubSpot worth it?
- That depends entirely on whether you need what it adds, which on the published record is 5 core seats included, 5,000 hubspot credits, 10,000 marketing contacts, one-time onboarding fee of $7,000. It costs $3600/month against $7/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is HubSpot expensive for a crm tool?
- It starts below the middle of its category. Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month; HubSpot starts at $7/month.
- Which crm tools can I use without paying?
- 3 of the 8 crm tools listed alongside HubSpot have a free tier: Kylas, Bigin, Scratchpad.
- What am I actually paying for with HubSpot?
- The record lists 27 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for marketing automation with email sending and lead generation, crm with deal pipeline management, multi-user team collaboration.
- Does HubSpot charge per user?
- The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these HubSpot prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare HubSpot against before paying?
- The closest crm tools in this directory are Kylas, Bigin, Apptivo, Scratchpad. Each has a side-by-side comparison with HubSpot covering price, platforms and features.
