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Influencer Marketing · head to head

Sprout Social vs Upfluence

Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Sprout Social covers Social publishing, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sprout Social and Upfluence actually diverge.

Attributes where Sprout Social and Upfluence differ
AttributeSprout SocialUpfluence
Starting price$79/month$478/month
PlatformsWeb, Ios, Android, ApiWeb, Chrome-extension, Api
Founded20102013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Upfluence
  • Centralising creator outreach, contracting, approvals and paymentsnot Upfluence
  • Measuring creator-driven revenue with first-party analytics and attributionnot Upfluence
  • Building a creator pipeline through branded application pagesnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Sprout Social
  • Creator program scaling with ROI trackingnot Sprout Social
  • End-to-end automated influencer payouts and compliancenot Sprout Social
  • Brands and agencies managing influencer relationships at scalenot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Sprout Social or Upfluence better?
Neither clearly leads. Sprout Social starts at $79/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Upfluence?
Sprout Social starts at $79/month and Upfluence at $478/month.
Does Sprout Social or Upfluence run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Upfluence is typically brought in for.
What can Sprout Social do that Upfluence cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle SOC2, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
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