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Software · head to head

Sprout Social vs Upfluence

Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Sprout Social covers Social publishing, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Sprout Social and Upfluence actually diverge.

Attributes where Sprout Social and Upfluence differ
AttributeSprout SocialUpfluence
Starting price$249/month$478/month
PlatformsWeb, Ios, Android, ApiWeb, Chrome-extension, Api
Founded20102013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Upfluence
  • Centralising creator outreach, contracting, approvals and paymentsnot Upfluence
  • Measuring creator-driven revenue with first-party analytics and attributionnot Upfluence
  • Building a creator pipeline through branded application pagesnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Sprout Social
  • Running creator campaigns tied to an ecommerce storenot Sprout Social
  • Automating creator payments and affiliate trackingnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Sprout Social or Upfluence better?
Neither clearly leads. Sprout Social starts at $249/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Upfluence?
Sprout Social starts at $249/month and Upfluence at $478/month.
Does Sprout Social or Upfluence run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Upfluence is typically brought in for.
What can Sprout Social do that Upfluence cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle SOC2, GDPR, Cloud deployment.
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