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Influencer Marketing · head to head

Refersion vs Upfluence

R

Refersion

Influencer Marketing

Affiliate and influencer marketing for e-commerce

From
$99/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Refersion no influencer discovery tools; requires using separate platforms to identify creators; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Refersion covers Affiliate recruitment, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Refersion and Upfluence actually diverge.

Attributes where Refersion and Upfluence differ
AttributeRefersionUpfluence
Starting price$99/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20142013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Refersion

  • Affiliate recruitment
  • Coupon tracking
  • Commission automation
  • Influencer management
  • BigCommerce
  • Stripe
  • Web support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Klaviyo

Both cover

  • Performance analytics
  • Shopify
  • WooCommerce
  • Magento

What people use each for

The jobs each tool is most often brought in to do.

Refersion

  • affiliate marketing managementnot Upfluence
  • Workflow automationnot Upfluence
  • Reportingnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Refersion
  • Creator program scaling with ROI trackingnot Refersion
  • End-to-end automated influencer payouts and compliancenot Refersion
  • Brands and agencies managing influencer relationships at scalenot Refersion

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Refersion

  • No influencer discovery tools; requires using separate platforms to identify creators
  • Limited audience analysis and insights compared to competitors
  • Minimal customization options for reports and analytics
  • Higher starting price (39-99 USD/month) may be prohibitive for small businesses

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Refersion

$99/month
  • Professional$99/month
    • 130 monthly order conversions
    • Unlimited affiliates
    • Shopify integration

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Refersion if

  • You need affiliate recruitment.
  • You also want coupon tracking.
Refersion review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Refersion or Upfluence better?
Neither clearly leads. Refersion starts at $99/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Refersion or Upfluence?
Refersion starts at $99/month and Upfluence at $478/month.
Does Refersion or Upfluence run on more platforms?
Refersion runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Refersion best used for?
Refersion is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Upfluence is typically brought in for.
What can Refersion do that Upfluence cannot?
Refersion covers Affiliate recruitment, Coupon tracking, Commission automation, Influencer management. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Shopify, WooCommerce, Magento.

Answered from the vendors’ own pages

Refersion: How much does Refersion cost?

Refersion offers tiered pricing starting at 39 USD per month for the base plan, with Growth tier at 129 USD/month and Scale tier at 599 USD/month. Professional plans start at 99 USD/month with a 14-day free trial, and Business plans cost 249 USD/month. Pricing scales with advanced features at 599 USD/month.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Refersion: How fast can I set up Refersion?

Refersion integrates with Shopify, WooCommerce, and BigCommerce stores in as little as 10-15 minutes with no developer required. This is significantly faster than competitors like Impact.com which typically requires 2-4 weeks and developer resources for implementation.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Refersion: What integrations does Refersion support?

Refersion integrates with Shopify, WooCommerce, BigCommerce, Magento, and Stripe. The platform also connects with Klaviyo for email marketing and Postscript for SMS campaigns, enabling seamless affiliate program management across ecommerce platforms.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Refersion: Does Refersion include influencer discovery?

No. Refersion does not include tools for discovering influencers, which requires brands to use additional platforms or manually identify creators. The platform focuses on tracking and managing existing affiliate and influencer relationships rather than discovery.

Source
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