Softwr

Software · head to head

Creator.co vs Upfluence

Creator.co logo

Creator.co

Software

Connect with creators who love your brand

From
$460/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Creator.co covers Creator marketplace, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Creator.co and Upfluence actually diverge.

Attributes where Creator.co and Upfluence differ
AttributeCreator.coUpfluence
Starting price$460/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20182013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Creator.co

  • Creator marketplace
  • Campaign management
  • UGC collection
  • Content licensing
  • Performance tracking
  • Influencer matching
  • Brief templates
  • Payment processing

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Creator.co

  • Recruiting creators for product seeding and gifting campaignsnot Upfluence
  • Running influencer campaigns with a dedicated account manager on the Managed plannot Upfluence
  • Pulling insight reports on individual creators before outreachnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Creator.co
  • Running creator campaigns tied to an ecommerce storenot Creator.co
  • Automating creator payments and affiliate trackingnot Creator.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Creator.co

  • The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
  • Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
  • The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
  • Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Creator.co

$460/month
  • Self-Service$460/month
    • Access to marketplace
    • Campaign creation
    • Basic analytics
  • Start-Up$1795/month
    • Managed campaigns
    • Creator matching
    • Content review
  • Trailblazer$2695/month
    • Premium creators
    • Advanced strategy
    • Performance optimization

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Creator.co if

  • You need creator marketplace.
  • You also want campaign management.
Creator.co review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Creator.co or Upfluence better?
Neither clearly leads. Creator.co starts at $460/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Creator.co or Upfluence?
Creator.co starts at $460/month and Upfluence at $478/month.
Does Creator.co or Upfluence run on more platforms?
Creator.co runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Creator.co best used for?
Creator.co is most often used for recruiting creators for product seeding and gifting campaigns, running influencer campaigns with a dedicated account manager on the managed plan, pulling insight reports on individual creators before outreach. Of those, recruiting creators for product seeding and gifting campaigns and running influencer campaigns with a dedicated account manager on the managed plan are not what Upfluence is typically brought in for.
What can Creator.co do that Upfluence cannot?
Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, Shopify.
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Related pages

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