Influencer Marketing · head to head
The Influencer Marketing Factory vs Sprout Social
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The Influencer Marketing Factory
Influencer Marketing
Full-service influencer marketing agency and platform
- From
- $5000/project
- Rated
- -
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Sprout Social covers Social publishing.
Where they differ
Only the attributes on which The Influencer Marketing Factory and Sprout Social actually diverge.
| Attribute | The Influencer Marketing Factory | Sprout Social |
|---|---|---|
| Starting price | $5000/project | $249/month |
| Pricing model | quote | subscription |
| Platforms | Web, In-person | Web, Ios, Android, Api |
| Founded | 2014 | 2010 |
Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in The Influencer Marketing Factory
- Strategy consulting
- Creator discovery
- Campaign management
- Content production
- Performance analytics
- Agency support
- Full-service execution
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
The Influencer Marketing Factory
- Full-service campaignsnot Sprout Social
- Content productionnot Sprout Social
- Strategy consultingnot Sprout Social
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot The Influencer Marketing Factory
- Centralising creator outreach, contracting, approvals and paymentsnot The Influencer Marketing Factory
- Measuring creator-driven revenue with first-party analytics and attributionnot The Influencer Marketing Factory
- Building a creator pipeline through branded application pagesnot The Influencer Marketing Factory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
The Influencer Marketing Factory
Nothing recorded yet. See the The Influencer Marketing Factory review.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Pricing, plan by plan
The Influencer Marketing Factory
$5000/project- Starter Campaign$5000/project
- Strategy consultation
- Creator selection
- Campaign management
- Full Service$15000/project
- Strategy consulting
- Content production
- Creator network
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Which should you pick?
Choose The Influencer Marketing Factory if
- You need strategy consulting.
- You work on Web, In-person.
- You also want creator discovery.
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is The Influencer Marketing Factory or Sprout Social better?
- Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, The Influencer Marketing Factory or Sprout Social?
- The Influencer Marketing Factory starts at $5000/project and Sprout Social at $249/month.
- Does The Influencer Marketing Factory or Sprout Social run on more platforms?
- The Influencer Marketing Factory runs on Web, In-person. Sprout Social runs on Web, Ios, Android, Api.
- What is The Influencer Marketing Factory best used for?
- The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Sprout Social is typically brought in for.
- What can The Influencer Marketing Factory do that Sprout Social cannot?
- The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle GDPR, Cloud deployment, Web support.