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Influencer Marketing · head to head

Izea vs Upfluence

Izea logo

Izea

Influencer Marketing

Full-service influencer marketing technology platform

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Izea has a free tier, so it costs nothing to try first.
  • Each has a real cost: Izea iZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Izea covers Creator discovery, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Izea and Upfluence actually diverge.

Attributes where Izea and Upfluence differ
AttributeIzeaUpfluence
Starting priceFree$478/month
Free tierYesNo
PlatformsWeb, MobileWeb, Chrome-extension, Api
Founded20062013

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Izea

  • Creator discovery
  • Campaign management
  • Content creation
  • Payment processing
  • Contract management
  • Relationship management
  • Twitter
  • Web support

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • WooCommerce

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Izea

  • Influencer discoverynot Upfluence
  • Campaign executionnot Upfluence
  • Content creationnot Upfluence
  • Payment processingnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Izea
  • Creator program scaling with ROI trackingnot Izea
  • End-to-end automated influencer payouts and compliancenot Izea
  • Brands and agencies managing influencer relationships at scalenot Izea

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Izea

  • IZEA prices its influencer marketing tools separately by product: IZEAx Discovery from $149/month, IZEAx Unity Suite from $500/month, BrandGraph from $149/month, Shake from $50, and fully managed services starting at $100,000, per the vendor's own pricing page (archived, 2023).

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Izea

Free
  • Creator FreeFree
    • Profile creation
    • Campaign access
    • Direct messaging
  • Brand Pro$299/month
    • Creator discovery
    • Campaign management
    • Analytics
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Dedicated support

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Izea if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want campaign management.
Izea review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Izea or Upfluence better?
Neither clearly leads. Izea starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Izea or Upfluence?
Izea has a free tier; the other does not. Paid plans start at Free for Izea and $478/month for Upfluence.
Does Izea or Upfluence run on more platforms?
Izea runs on Web, Mobile. Upfluence runs on Web, Chrome-extension, Api.
Can I use Izea for free?
Yes. Izea has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Izea best used for?
Izea is most often used for influencer discovery, campaign execution, content creation, payment processing. Of those, influencer discovery and campaign execution are not what Upfluence is typically brought in for.
What can Izea do that Upfluence cannot?
Izea covers Creator discovery, Campaign management, Content creation, Payment processing. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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