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Audiense vs Sprout Social

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Audiense covers Audience segmentation, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Audiense and Sprout Social actually diverge.

Attributes where Audiense and Sprout Social differ
AttributeAudienseSprout Social
Starting price$948/year$249/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android, Api
Founded20112010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export
  • Twitter API

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Competitor analysis
  • Report builder
  • Content calendar
  • Salesforce

Both cover

  • Influencer identification
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Sprout Social
  • Influencer discoverynot Sprout Social
  • Campaign planningnot Sprout Social
  • Segmentationnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Audiense
  • Centralising creator outreach, contracting, approvals and paymentsnot Audiense
  • Measuring creator-driven revenue with first-party analytics and attributionnot Audiense
  • Building a creator pipeline through branded application pagesnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Audiense or Sprout Social better?
Neither clearly leads. Audiense starts at $948/year and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Sprout Social?
Audiense starts at $948/year and Sprout Social at $249/month.
Does Audiense or Sprout Social run on more platforms?
Audiense runs on Web. Sprout Social runs on Web, Ios, Android, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Sprout Social is typically brought in for.
What can Audiense do that Sprout Social cannot?
Audiense covers Audience segmentation, Personality insights, Affinity mapping, Demographics analysis. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Influencer identification, GDPR, Cloud deployment, Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

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