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Influencer Marketing · head to head

Traackr vs Upfluence

Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Traackr pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Traackr covers Advanced analytics, Upfluence covers Customer identification.

Where they differ

Only the attributes on which Traackr and Upfluence actually diverge.

Attributes where Traackr and Upfluence differ
AttributeTraackrUpfluence
Starting priceOn request$478/month
PlatformsWeb, ApiWeb, Chrome-extension, Api
Founded20082013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Traackr

  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety
  • Salesforce

Only in Upfluence

  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics
  • Shopify

Both cover

  • Influencer discovery
  • Instagram
  • TikTok
  • YouTube
  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Traackr

  • Selecting creators for a brand programmenot Upfluence
  • Executing and coordinating influencer campaignsnot Upfluence
  • Measuring influencer marketing performance and spendnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Traackr
  • Running creator campaigns tied to an ecommerce storenot Traackr
  • Automating creator payments and affiliate trackingnot Traackr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Traackr

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • The product is split into Plan, Activate and Measure modules rather than sold as one platform

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Traackr if

  • You need advanced analytics.
  • You work on Web, Api.
  • You also want competitive benchmarking.
Traackr review

Choose Upfluence if

  • You need customer identification.
  • You work on Web, Chrome-extension, Api.
  • You also want affiliate management.
Upfluence review

Questions people ask

Is Traackr or Upfluence better?
Neither clearly leads. Traackr starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Traackr or Upfluence?
Traackr starts at On request and Upfluence at $478/month.
Does Traackr or Upfluence run on more platforms?
Traackr runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Traackr best used for?
Traackr is most often used for selecting creators for a brand programme, executing and coordinating influencer campaigns, measuring influencer marketing performance and spend. Of those, selecting creators for a brand programme and executing and coordinating influencer campaigns are not what Upfluence is typically brought in for.
What can Traackr do that Upfluence cannot?
Traackr covers Advanced analytics, Competitive benchmarking, Market research, Campaign optimization. Upfluence covers Customer identification, Affiliate management, Promo code tracking, Campaign automation. Both handle Influencer discovery, Instagram, TikTok, YouTube.
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