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Influencer Marketing · head to head

Later Influence vs Upfluence

Later Influence logo

Later Influence

Influencer Marketing

Influencer marketing meets social scheduling

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Later Influence enterprise influencer pricing is by quote only, with no rate or minimum published; the page offers only a strategy call; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Later Influence covers Ambassador programs, Upfluence covers Customer identification.

Where they differ

Only the attributes on which Later Influence and Upfluence actually diverge.

Attributes where Later Influence and Upfluence differ
AttributeLater InfluenceUpfluence
Starting priceOn request$478/month
PlatformsWeb, Ios, Android, ApiWeb, Chrome-extension, Api
Founded20142013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Later Influence

  • Ambassador programs
  • UGC collection
  • Campaign management
  • Social scheduling
  • Content library
  • Loyalty programs
  • Analytics
  • Pinterest

Only in Upfluence

  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics
  • WooCommerce

Both cover

  • Influencer discovery
  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • SOC2
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Later Influence

  • Discovering creators with risk flagging before a brand partnershipnot Upfluence
  • Benchmarking what creators are actually paid across channels to set compensationnot Upfluence
  • Reporting on paid, organic and sales performance from one creator campaignnot Upfluence
  • Recruiting creators through the Mavely networknot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Later Influence
  • Running creator campaigns tied to an ecommerce storenot Later Influence
  • Automating creator payments and affiliate trackingnot Later Influence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Later Influence

  • Enterprise influencer pricing is by quote only, with no rate or minimum published; the page offers only a strategy call
  • Influencer campaign functionality is positioned for enterprise brands and is separate from the self-serve social media management plans that carry published pricing

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Later Influence

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic campaigns
    • Content library
  • Growth$undefined/month
    • Advanced search
    • Ambassador programs
    • UGC management
  • Enterprise$undefined/month
    • Custom programs
    • API access
    • White-label

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Later Influence if

  • You need ambassador programs.
  • You work on Web, Ios, Android, Api.
  • You also want ugc collection.
Later Influence review

Choose Upfluence if

  • You need customer identification.
  • You work on Web, Chrome-extension, Api.
  • You also want affiliate management.
Upfluence review

Questions people ask

Is Later Influence or Upfluence better?
Neither clearly leads. Later Influence starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Later Influence or Upfluence?
Later Influence starts at On request and Upfluence at $478/month.
Does Later Influence or Upfluence run on more platforms?
Later Influence runs on Web, Ios, Android, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Later Influence best used for?
Later Influence is most often used for discovering creators with risk flagging before a brand partnership, benchmarking what creators are actually paid across channels to set compensation, reporting on paid, organic and sales performance from one creator campaign, recruiting creators through the mavely network. Of those, discovering creators with risk flagging before a brand partnership and benchmarking what creators are actually paid across channels to set compensation are not what Upfluence is typically brought in for.
What can Later Influence do that Upfluence cannot?
Later Influence covers Ambassador programs, UGC collection, Campaign management, Social scheduling. Upfluence covers Customer identification, Affiliate management, Promo code tracking, Campaign automation. Both handle Influencer discovery, Shopify, Instagram, TikTok.
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