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Influencer Marketing · head to head

Sprout Social vs Tagger

Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite
T

Tagger

Influencer Marketing

Influencer intelligence and discovery

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tagger has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Tagger tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • They diverge on capability: Sprout Social covers Social publishing, Tagger covers Creator search.

Where they differ

Only the attributes on which Sprout Social and Tagger actually diverge.

Attributes where Sprout Social and Tagger differ
AttributeSprout SocialTagger
Starting price$249/monthFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Api
Founded20102015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Tagger

  • Creator search
  • Audience insights
  • Influencer scoring
  • Campaign recommendations
  • Historical data
  • Engagement analysis
  • Report generation
  • Trend analysis

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Tagger
  • Centralising creator outreach, contracting, approvals and paymentsnot Tagger
  • Measuring creator-driven revenue with first-party analytics and attributionnot Tagger
  • Building a creator pipeline through branded application pagesnot Tagger

Tagger

  • AI-assisted creator discovery matched to an existing audiencenot Sprout Social
  • Running outreach, contracting, content approvals and payments in one workflownot Sprout Social
  • Attributing creator activity to revenue using affiliate links, UTMs or pixelsnot Sprout Social
  • Managing several brands through separate dedicated workspacesnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Tagger

  • Tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Tagger

Free
  • FreeFree
    • Profile search
    • Basic insights
    • Public data
  • Premium$undefined/month
    • Advanced search
    • Audience insights
    • Campaign recommendations

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Tagger if

  • You need creator search.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience insights.
Tagger review

Questions people ask

Is Sprout Social or Tagger better?
Neither clearly leads. Sprout Social starts at $249/month and Tagger at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Tagger?
Tagger has a free tier; the other does not. Paid plans start at $249/month for Sprout Social and Free for Tagger.
Does Sprout Social or Tagger run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Tagger runs on Web, Api.
Can I use Tagger for free?
Yes. Tagger has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Tagger is typically brought in for.
What can Sprout Social do that Tagger cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Tagger covers Creator search, Audience insights, Influencer scoring, Campaign recommendations. Both handle GDPR, Cloud deployment, Web support, Api support.
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