Influencer Marketing · head to head
Dovetale vs Sprout Social
Dovetale
Influencer Marketing
Influencer marketing made simple for Shopify
- From
- Free
- Rated
- -
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Only Dovetale has a free tier, so it costs nothing to try first.
- Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- They diverge on capability: Dovetale covers Creator discovery, Sprout Social covers Social publishing.
Where they differ
Only the attributes on which Dovetale and Sprout Social actually diverge.
| Attribute | Dovetale | Sprout Social |
|---|---|---|
| Starting price | Free | $249/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web | Web, Ios, Android, Api |
| Founded | 2006 | 2010 |
Identical on both: user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Dovetale
- Creator discovery
- Application management
- Gift tracking
- Affiliate links
- Commission tracking
- Performance analytics
- Direct messaging
- Shopify integration
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Dovetale
- Creator partnershipsnot Sprout Social
- Product giftingnot Sprout Social
- Affiliate programsnot Sprout Social
- Ambassador programsnot Sprout Social
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Dovetale
- Centralising creator outreach, contracting, approvals and paymentsnot Dovetale
- Measuring creator-driven revenue with first-party analytics and attributionnot Dovetale
- Building a creator pipeline through branded application pagesnot Dovetale
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Dovetale
- Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Pricing, plan by plan
Dovetale
Free- FreeFree
- Creator discovery
- Application forms
- Basic analytics
- Premium$99/month
- Advanced search
- Affiliate management
- Commission tracking
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Which should you pick?
Choose Dovetale if
- You need creator discovery.
- You want to start without paying.
- You also want application management.
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is Dovetale or Sprout Social better?
- Neither clearly leads. Dovetale starts at Free and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Dovetale or Sprout Social?
- Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $249/month for Sprout Social.
- Does Dovetale or Sprout Social run on more platforms?
- Dovetale runs on Web. Sprout Social runs on Web, Ios, Android, Api.
- Can I use Dovetale for free?
- Yes. Dovetale has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
- What is Dovetale best used for?
- Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Sprout Social is typically brought in for.
- What can Dovetale do that Sprout Social cannot?
- Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Cloud deployment, Web support.