Afluencer
Blockchain-powered influencer marketing network
From $29/mo
Category
The best Influencer Marketing software
Influencer Marketing software and applications
- Tools listed
- 47
All 47 influencer marketing tools
Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.
What influencer marketing software costs
Counted from the published pricing of the 47 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.
- Cheapest paid plan
- $18.75Later Influence
- Median entry price
- $299across 27 priced
- Dearest entry price
- $5,000The Influencer Marketing Factory
- Publish a $0 plan
- 14of 47
Paid influencer marketing plans in this set start anywhere from $18.75 a month for Later Influence to $5,000 for The Influencer Marketing Factory. The median entry price across the 27 tools that publish one is $299, half of them start below that figure and half above it.
Entry price is not the ceiling. The dearest published tier anywhere in this category is The Influencer Marketing Factory's at $15,000 a month, 3× the highest entry price on the page. Read the top of each ladder as well as the bottom, because that is where you land after two years of growth.
14 of 47 publish a $0 plan, and 5 of those charge nothing at all. 18 tools have no free tier of any kind.
22 of 47 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.
Later Influence pricingThe Influencer Marketing Factory pricingThe Influencer Marketing Factory plans
How these vendors bill
The billing model each of the 47 influencer marketing listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.
- subscription
- 31
- freemium
- 6
- transaction
- 3
- usage-based
- 2
- open-source
- 1
- quote
- 1
Separately, 22 of 47 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.
What comes as standard, and what you pay extra for
Every capability named in a published pricing tier by any of the 44 influencer marketing tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.
Named most often
- Campaign management , 16 of 44
- API access , 12 of 44
- Advanced analytics , 8 of 44
- Analytics , 8 of 44
- Priority support , 8 of 44
Named by fewer
- Creator discovery , 7 of 44
- Email support , 7 of 44
- Basic analytics , 6 of 44
- Dedicated CSM , 6 of 44
- Influencer discovery , 6 of 44
Named by exactly one vendor: Access to campaigns, Automated workflows, Content production, Earned media value, Month-to-month billing, Shopify integration. Those are differentiators rather than table stakes.
What “Influencer Marketing” covers in practice
The subject tags that recur across these 47 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.
- analytics14
- influencer-marketing14
- AI-Powered6
- campaign-management6
- content-creation6
- E-commerce6
- influencer-discovery6
- ugc6
- affiliate5
- Enterprise5
- ai3
- intelligence3
Carried by a single tool: ads, automation, content-production, crypto, earned-media, influencer-vetting, recommendations, smart-contracts. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.
How to choose between them
Four things the numbers above should change about your shortlist.
Start with the free tiers if there are enough of them
14 of 47 influencer marketing tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with campaign management, the single most frequently named capability in this category's published tiers.
Read the spread before you read the features
$18.75 to $5,000 is a $4,981.25 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $5,000 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.
Check which tier you actually land on
23 of 47 tools here publish three or more tiers, and the median vendor in this category ships 3 of them. The advertised price is the first rung, and the things teams tend to need, campaign management, api access, advanced analytics, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.
The billing model matters more than the headline number
This category splits across 6 billing models: subscription on 31 listings, freemium on 6, and 4 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.
Compare influencer marketing tools directly
Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.
- Afluencer vs AspireIQ
- AspireIQ vs Audiense
- Audiense vs Billo
- Billo vs Brandbassador
- Brandbassador vs Captiv8
- Captiv8 vs Cohley
- Cohley vs Collabstr
- Collabstr vs Creator.co
Go straight to the numbers
- Afluencerpricingalternatives
- AspireIQpricingalternatives
- Audiensepricingalternatives
- Billopricingalternatives
- Brandbassadorpricingalternatives
- Captiv8pricingalternatives
Questions people ask about influencer marketing software
Answered from the listings on this page, and nowhere else.
- How much does influencer marketing software cost?
- Across the 47 influencer marketing tools listed here, paid plans start between $18.75 and $5,000 a month, with a median entry price of $299. The most expensive single tier published in the category is $15,000 a month (The Influencer Marketing Factory). 14 of 47 also publish a $0 plan.
- What is the cheapest influencer marketing software?
- 5 of the 47 tools listed here cost nothing at all. Among the ones that charge, Later Influence has the lowest published entry price at $18.75 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
- Is there free influencer marketing software?
- Yes, 14 of 47 tools in this category publish a plan priced at $0. 5 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
- What features should influencer marketing software have?
- Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are campaign management (16 of 44 tools that publish plan detail), api access (12) and advanced analytics (8). Treat those as the category baseline. Anything named by only one vendor, such as access to campaigns or automated workflows, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
- How is influencer marketing software usually billed?
- subscription (31), freemium (6), transaction (3), usage-based (2), plus 2 less common arrangements, counted across the 47 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 22 of 47 tools also keep at least one tier unpriced and sold by quote.
- What does influencer marketing software actually cover?
- The 47 tools on this page do not describe themselves the same way. The subject tags they carry most often are analytics (14), influencer-marketing (14), ai-powered (6), campaign-management (6), content-creation (6). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under influencer marketing may overlap on very little.
- How many pricing tiers do influencer marketing tools offer?
- 44 of 47 tools here publish a plan breakdown, and the median one has 3 tiers. 23 of 47 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
- How many influencer marketing tools are listed on Softwr?
- 47 approved influencer marketing listings appear on this page, including Afluencer, AspireIQ, Audiense, Billo. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/influencer-marketing, which ranks the same set by published rating.
Keep this
Email me these 47 picks
The shortlist for “Influencer Marketing”, plus a note if any of their prices change.
Keep reading
More on Influencer Marketing
Neighbouring categories
Adjacent in the same taxonomy, not a ranking.