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Software · head to head

Dovetale vs Upfluence

Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Dovetale covers Creator discovery, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Dovetale and Upfluence actually diverge.

Attributes where Dovetale and Upfluence differ
AttributeDovetaleUpfluence
Starting priceFree$478/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Chrome-extension, Api
Founded20062013

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • Shopify security

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • WooCommerce

Both cover

  • Performance analytics
  • Shopify
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Upfluence
  • Product giftingnot Upfluence
  • Affiliate programsnot Upfluence
  • Ambassador programsnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Dovetale
  • Running creator campaigns tied to an ecommerce storenot Dovetale
  • Automating creator payments and affiliate trackingnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Dovetale or Upfluence better?
Neither clearly leads. Dovetale starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Upfluence?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $478/month for Upfluence.
Does Dovetale or Upfluence run on more platforms?
Dovetale runs on Web. Upfluence runs on Web, Chrome-extension, Api.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Upfluence is typically brought in for.
What can Dovetale do that Upfluence cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Shopify, Instagram, TikTok.
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