Influencer Marketing · head to head
Creator.co vs Sprout Social
Creator.co
Influencer Marketing
Connect with creators who love your brand
- From
- $460/month
- Rated
- -
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Creator.co the Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- They diverge on capability: Creator.co covers Creator marketplace, Sprout Social covers Social publishing.
Where they differ
Only the attributes on which Creator.co and Sprout Social actually diverge.
| Attribute | Creator.co | Sprout Social |
|---|---|---|
| Starting price | $460/month | $249/month |
| Platforms | Web | Web, Ios, Android, Api |
| Founded | 2018 | 2010 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Creator.co
- Creator marketplace
- Campaign management
- UGC collection
- Content licensing
- Performance tracking
- Influencer matching
- Brief templates
- Payment processing
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Creator.co
- Recruiting creators for product seeding and gifting campaignsnot Sprout Social
- Running influencer campaigns with a dedicated account manager on the Managed plannot Sprout Social
- Pulling insight reports on individual creators before outreachnot Sprout Social
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Creator.co
- Centralising creator outreach, contracting, approvals and paymentsnot Creator.co
- Measuring creator-driven revenue with first-party analytics and attributionnot Creator.co
- Building a creator pipeline through branded application pagesnot Creator.co
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Creator.co
- The Self-Serve plan at $299 per month carries a 3 month minimum contract, and the Managed plan at $2,199 per month carries a 6 month minimum
- Self-Serve includes only 100 contact credits and 50 insight reports per month, with extra credits charged at $99 for 100
- The Managed plan caps creator collaborations at 5 per month despite costing $2,199 per month
- Enterprise pricing is custom, requires an annual commitment and includes only 5 user seats
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Pricing, plan by plan
Creator.co
$460/month- Self-Service$460/month
- Access to marketplace
- Campaign creation
- Basic analytics
- Start-Up$1795/month
- Managed campaigns
- Creator matching
- Content review
- Trailblazer$2695/month
- Premium creators
- Advanced strategy
- Performance optimization
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Which should you pick?
Choose Creator.co if
- You need creator marketplace.
- You also want campaign management.
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is Creator.co or Sprout Social better?
- Neither clearly leads. Creator.co starts at $460/month and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Creator.co or Sprout Social?
- Creator.co starts at $460/month and Sprout Social at $249/month.
- Does Creator.co or Sprout Social run on more platforms?
- Creator.co runs on Web. Sprout Social runs on Web, Ios, Android, Api.
- What is Creator.co best used for?
- Creator.co is most often used for recruiting creators for product seeding and gifting campaigns, running influencer campaigns with a dedicated account manager on the managed plan, pulling insight reports on individual creators before outreach. Of those, recruiting creators for product seeding and gifting campaigns and running influencer campaigns with a dedicated account manager on the managed plan are not what Sprout Social is typically brought in for.
- What can Creator.co do that Sprout Social cannot?
- Creator.co covers Creator marketplace, Campaign management, UGC collection, Content licensing. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle GDPR, Cloud deployment, Web support.