Influencer Marketing · head to head
Brandbassador vs Sprout Social
Brandbassador
Influencer Marketing
Employee and influencer advocacy platform
- From
- $599/month
- Rated
- -
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Each has a real cost: Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- They diverge on capability: Brandbassador covers Campaign management, Sprout Social covers Social publishing.
Where they differ
Only the attributes on which Brandbassador and Sprout Social actually diverge.
| Attribute | Brandbassador | Sprout Social |
|---|---|---|
| Starting price | $599/month | $249/month |
| Platforms | Web, Mobile | Web, Ios, Android, Api |
| Founded | 2013 | 2010 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brandbassador
- Campaign management
- Content distribution
- Employee advocacy
- Influencer management
- Performance tracking
- Incentive management
- Analytics dashboard
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Both cover
- Salesforce
- GDPR
- SOC2
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brandbassador
- Employee advocacynot Sprout Social
- Brand advocacynot Sprout Social
- Content amplificationnot Sprout Social
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Brandbassador
- Centralising creator outreach, contracting, approvals and paymentsnot Brandbassador
- Measuring creator-driven revenue with first-party analytics and attributionnot Brandbassador
- Building a creator pipeline through branded application pagesnot Brandbassador
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brandbassador
- The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Pricing, plan by plan
Brandbassador
$599/month- Starter$599/month
- Campaign creation
- Employee advocacy
- Content management
- Professional$1299/month
- Influencer network
- Incentive management
- Advanced analytics
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Which should you pick?
Choose Brandbassador if
- You need campaign management.
- You work on Web, Mobile.
- You also want content distribution.
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is Brandbassador or Sprout Social better?
- Neither clearly leads. Brandbassador starts at $599/month and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brandbassador or Sprout Social?
- Brandbassador starts at $599/month and Sprout Social at $249/month.
- Does Brandbassador or Sprout Social run on more platforms?
- Brandbassador runs on Web, Mobile. Sprout Social runs on Web, Ios, Android, Api.
- What is Brandbassador best used for?
- Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what Sprout Social is typically brought in for.
- What can Brandbassador do that Sprout Social cannot?
- Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Salesforce, GDPR, SOC2, Cloud deployment.