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Insense vs Sprout Social

Insense logo

Insense

Software

Get UGC and influencer content that converts

From
$400/month
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Software

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Insense covers UGC creation, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Insense and Sprout Social actually diverge.

Attributes where Insense and Sprout Social differ
AttributeInsenseSprout Social
Starting price$400/month$249/month
PlatformsWebWeb, Ios, Android, Api
Founded20162010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Performance analytics
  • Payment processing

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot Sprout Social
  • Running Meta Partnership Ads with creator handlesnot Sprout Social
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Insense
  • Centralising creator outreach, contracting, approvals and paymentsnot Insense
  • Measuring creator-driven revenue with first-party analytics and attributionnot Insense
  • Building a creator pipeline through branded application pagesnot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Insense

$400/month
  • UGC$400/month
    • Access to creators
    • Brief creation
    • Content delivery
  • UGC + Ads$1500/month
    • Creator whitelisting
    • Spark ads
    • Performance tracking
  • Enterprise$undefined/month
    • Custom solutions
    • Managed service
    • API access

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Insense or Sprout Social better?
Neither clearly leads. Insense starts at $400/month and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or Sprout Social?
Insense starts at $400/month and Sprout Social at $249/month.
Does Insense or Sprout Social run on more platforms?
Insense runs on Web. Sprout Social runs on Web, Ios, Android, Api.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what Sprout Social is typically brought in for.
What can Insense do that Sprout Social cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle GDPR, Cloud deployment, Web support.
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Related pages

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