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Influencer Marketing · head to head

Sprout Social vs Traackr

Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Traackr pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • They diverge on capability: Sprout Social covers Social publishing, Traackr covers Influencer discovery.

Where they differ

Only the attributes on which Sprout Social and Traackr actually diverge.

Attributes where Sprout Social and Traackr differ
AttributeSprout SocialTraackr
Starting price$249/monthOn request
PlatformsWeb, Ios, Android, ApiWeb, Api
Founded20102008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Salesforce
  • Google Analytics
  • SOC2
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Traackr
  • Centralising creator outreach, contracting, approvals and paymentsnot Traackr
  • Measuring creator-driven revenue with first-party analytics and attributionnot Traackr
  • Building a creator pipeline through branded application pagesnot Traackr

Traackr

  • Selecting creators for a brand programmenot Sprout Social
  • Executing and coordinating influencer campaignsnot Sprout Social
  • Measuring influencer marketing performance and spendnot Sprout Social

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Traackr

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no cost driver, and requires scheduling a call
  • The product is split into Plan, Activate and Measure modules rather than sold as one platform

Pricing, plan by plan

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Sprout Social or Traackr better?
Neither clearly leads. Sprout Social starts at $249/month and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sprout Social or Traackr?
Sprout Social starts at $249/month and Traackr at On request.
Does Sprout Social or Traackr run on more platforms?
Sprout Social runs on Web, Ios, Android, Api. Traackr runs on Web, Api.
What is Sprout Social best used for?
Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Traackr is typically brought in for.
What can Sprout Social do that Traackr cannot?
Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Salesforce, Google Analytics, SOC2, GDPR.
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Related pages

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