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Influencer Marketing · head to head

Socialyte vs Upfluence

Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Socialyte covers Social listening, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Socialyte and Upfluence actually diverge.

Attributes where Socialyte and Upfluence differ
AttributeSocialyteUpfluence
Starting price$349/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20182013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Twitter

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Socialyte

  • Social listeningnot Upfluence
  • Influencer trackingnot Upfluence
  • Competitive analysisnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Socialyte
  • Running creator campaigns tied to an ecommerce storenot Socialyte
  • Automating creator payments and affiliate trackingnot Socialyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Socialyte or Upfluence better?
Neither clearly leads. Socialyte starts at $349/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Socialyte or Upfluence?
Socialyte starts at $349/month and Upfluence at $478/month.
Does Socialyte or Upfluence run on more platforms?
Socialyte runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Socialyte best used for?
Socialyte is most often used for social listening, influencer tracking, competitive analysis. Of those, social listening and influencer tracking are not what Upfluence is typically brought in for.
What can Socialyte do that Upfluence cannot?
Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.
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