Softwr

Influencer Marketing · head to head

Socialyte vs Upfluence

Socialyte logo

Socialyte

Influencer Marketing

Social media intelligence and influencer insights platform

From
$349/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Socialyte socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Socialyte covers Social listening, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Socialyte and Upfluence actually diverge.

Attributes where Socialyte and Upfluence differ
AttributeSocialyteUpfluence
Starting price$349/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20182013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Socialyte

  • Social listening
  • Influencer tracking
  • Audience sentiment analysis
  • Competitive intelligence
  • Trend identification
  • Custom reporting
  • Earned media valuation
  • Twitter

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Data encryption
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Socialyte

  • Social listeningnot Upfluence
  • Influencer trackingnot Upfluence
  • Competitive analysisnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Socialyte
  • Creator program scaling with ROI trackingnot Socialyte
  • End-to-end automated influencer payouts and compliancenot Socialyte
  • Brands and agencies managing influencer relationships at scalenot Socialyte

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Socialyte

  • Socialyte has been absorbed into Obviously (obvious.ly), a full-service influencer marketing agency; socialyte.co 301-redirects to obvious.ly from the vendor's own domain, and the successor's own site publishes no self-serve pricing, only agency contact.

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Socialyte

$349/month
  • Insights$349/month
    • Social listening
    • Influencer tracking
    • Audience analysis
  • Intelligence$749/month
    • Advanced listening
    • Competitive intelligence
    • Sentiment analysis

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Socialyte if

  • You need social listening.
  • You also want influencer tracking.
Socialyte review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Socialyte or Upfluence better?
Neither clearly leads. Socialyte starts at $349/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Socialyte or Upfluence?
Socialyte starts at $349/month and Upfluence at $478/month.
Does Socialyte or Upfluence run on more platforms?
Socialyte runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Socialyte best used for?
Socialyte is most often used for social listening, influencer tracking, competitive analysis. Of those, social listening and influencer tracking are not what Upfluence is typically brought in for.
What can Socialyte do that Upfluence cannot?
Socialyte covers Social listening, Influencer tracking, Audience sentiment analysis, Competitive intelligence. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Share

Related pages

More on Socialyte

More on Upfluence

Keep looking

Other head to heads