Softwr

Influencer Marketing · head to head

Captiv8 vs Upfluence

Captiv8 logo

Captiv8

Influencer Marketing

AI influencer marketing and e-commerce platform

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Captiv8 pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Captiv8 covers Creator discovery, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Captiv8 and Upfluence actually diverge.

Attributes where Captiv8 and Upfluence differ
AttributeCaptiv8Upfluence
Starting priceOn request$478/month
PlatformsWeb, ApiWeb, Chrome-extension, Api
Founded20162013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Captiv8

  • Creator discovery
  • Campaign management
  • Shoppable content
  • Performance tracking
  • ROI analytics
  • Content approval
  • Payment processing
  • Integration tools

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Shopify
  • WooCommerce
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Captiv8

  • Discovering creators and running campaign workflow, amplification and measurement in one suitenot Upfluence
  • Running creator-led commerce through branded storefronts and TikTok Shopnot Upfluence
  • Attributing sales to creators through affiliate links and commerce integrationsnot Upfluence
  • Talent agencies managing rosters through the Talent Management Portalnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Captiv8
  • Creator program scaling with ROI trackingnot Captiv8
  • End-to-end automated influencer payouts and compliancenot Captiv8
  • Brands and agencies managing influencer relationships at scalenot Captiv8

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Captiv8

  • Pricing is by quote only, with no rate, tier or minimum published; the site requires a demo request before pricing is discussed
  • Creator commerce and affiliate storefronts are a separate product line from the Influencer Marketing Suite

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Captiv8

On request
  • Professional$undefined/month
    • Creator discovery
    • Campaign management
    • Shoppable content

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Captiv8 if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Captiv8 review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Captiv8 or Upfluence better?
Neither clearly leads. Captiv8 starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Captiv8 or Upfluence?
Captiv8 starts at On request and Upfluence at $478/month.
Does Captiv8 or Upfluence run on more platforms?
Captiv8 runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Captiv8 best used for?
Captiv8 is most often used for discovering creators and running campaign workflow, amplification and measurement in one suite, running creator-led commerce through branded storefronts and tiktok shop, attributing sales to creators through affiliate links and commerce integrations, talent agencies managing rosters through the talent management portal. Of those, discovering creators and running campaign workflow, amplification and measurement in one suite and running creator-led commerce through branded storefronts and tiktok shop are not what Upfluence is typically brought in for.
What can Captiv8 do that Upfluence cannot?
Captiv8 covers Creator discovery, Campaign management, Shoppable content, Performance tracking. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, Shopify.

Answered from the vendors’ own pages

Captiv8: How do I obtain Captiv8 pricing?

Pricing is not published online. Interested customers should use the 'Get a Demo' button or contact the sales team at [email protected] to discuss pricing and options.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Captiv8: Does Captiv8 offer a free trial?

No free trial is mentioned on the website. Customers must contact sales directly to discuss trial availability.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Captiv8: Is pricing based on usage or flat rates?

No pricing details are available on the website. The sales team at [email protected] would need to discuss pricing structure and options with interested customers.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
Share

Related pages

More on Captiv8

More on Upfluence

Keep looking

Other head to heads