Softwr

Software · head to head

Audiense vs Upfluence

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Audiense covers Audience segmentation, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Audiense and Upfluence actually diverge.

Attributes where Audiense and Upfluence differ
AttributeAudienseUpfluence
Starting price$948/year$478/month
Pricing modelUnknownsubscription
PlatformsWebWeb, Chrome-extension, Api
Founded20112013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Upfluence
  • Influencer discoverynot Upfluence
  • Campaign planningnot Upfluence
  • Segmentationnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Audiense
  • Running creator campaigns tied to an ecommerce storenot Audiense
  • Automating creator payments and affiliate trackingnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Audiense or Upfluence better?
Neither clearly leads. Audiense starts at $948/year and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Upfluence?
Audiense starts at $948/year and Upfluence at $478/month.
Does Audiense or Upfluence run on more platforms?
Audiense runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Upfluence is typically brought in for.
What can Audiense do that Upfluence cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Audiense

More on Upfluence

Keep looking

Other head to heads