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Influencer Marketing · head to head

Influential vs Sprout Social

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Influential covers Creator discovery, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Influential and Sprout Social actually diverge.

Attributes where Influential and Sprout Social differ
AttributeInfluentialSprout Social
Starting priceOn request$249/month
PlatformsWeb, ApiWeb, Ios, Android, Api
Founded20132010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • Salesforce
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Sprout Social
  • Running large brand influencer campaigns as a managed engagementnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Influential
  • Centralising creator outreach, contracting, approvals and paymentsnot Influential
  • Measuring creator-driven revenue with first-party analytics and attributionnot Influential
  • Building a creator pipeline through branded application pagesnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Influential or Sprout Social better?
Neither clearly leads. Influential starts at On request and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Sprout Social?
Influential starts at On request and Sprout Social at $249/month.
Does Influential or Sprout Social run on more platforms?
Influential runs on Web, Api. Sprout Social runs on Web, Ios, Android, Api.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Sprout Social is typically brought in for.
What can Influential do that Sprout Social cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Salesforce, SOC2, GDPR, Cloud deployment.
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Related pages

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