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Software · head to head

Brandbassador vs Upfluence

Brandbassador logo

Brandbassador

Software

Employee and influencer advocacy platform

From
$599/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brandbassador the Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Brandbassador covers Campaign management, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Brandbassador and Upfluence actually diverge.

Attributes where Brandbassador and Upfluence differ
AttributeBrandbassadorUpfluence
Starting price$599/month$478/month
PlatformsWeb, MobileWeb, Chrome-extension, Api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandbassador

  • Campaign management
  • Content distribution
  • Employee advocacy
  • Influencer management
  • Performance tracking
  • Incentive management
  • Analytics dashboard
  • Twitter

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • GDPR
  • SOC2
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Brandbassador

  • Employee advocacynot Upfluence
  • Brand advocacynot Upfluence
  • Content amplificationnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Brandbassador
  • Running creator campaigns tied to an ecommerce storenot Brandbassador
  • Automating creator payments and affiliate trackingnot Brandbassador

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandbassador

  • The Internet Archive's capture of Brandbassador's homepage on 15 December 2020 confirmed the product is sold only via demo booking, advertising unlimited ambassadors as a feature but publishing no price figure.

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Brandbassador

$599/month
  • Starter$599/month
    • Campaign creation
    • Employee advocacy
    • Content management
  • Professional$1299/month
    • Influencer network
    • Incentive management
    • Advanced analytics

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Brandbassador if

  • You need campaign management.
  • You work on Web, Mobile.
  • You also want content distribution.
Brandbassador review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Brandbassador or Upfluence better?
Neither clearly leads. Brandbassador starts at $599/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandbassador or Upfluence?
Brandbassador starts at $599/month and Upfluence at $478/month.
Does Brandbassador or Upfluence run on more platforms?
Brandbassador runs on Web, Mobile. Upfluence runs on Web, Chrome-extension, Api.
What is Brandbassador best used for?
Brandbassador is most often used for employee advocacy, brand advocacy, content amplification. Of those, employee advocacy and brand advocacy are not what Upfluence is typically brought in for.
What can Brandbassador do that Upfluence cannot?
Brandbassador covers Campaign management, Content distribution, Employee advocacy, Influencer management. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, GDPR, SOC2, Data encryption.
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