Influencer Marketing · head to head
Influencity vs Sprout Social
Influencity
Influencer Marketing
Complete influencer marketing management
- From
- Free
- Rated
- -
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Only Influencity has a free tier, so it costs nothing to try first.
- Each has a real cost: Influencity influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- They diverge on capability: Influencity covers AI-powered discovery, Sprout Social covers Social publishing.
Where they differ
Only the attributes on which Influencity and Sprout Social actually diverge.
| Attribute | Influencity | Sprout Social |
|---|---|---|
| Starting price | Free | $249/month |
| Free tier | Yes | No |
| Platforms | Web, Api | Web, Ios, Android, Api |
| Founded | 2014 | 2010 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influencity
- AI-powered discovery
- 200M+ profiles
- Audience analysis
- Campaign management
- Performance analytics
- Competitor benchmarking
- Custom workflows
- Team collaboration
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Both cover
- Google Analytics
- GDPR
- SOC2
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Influencity
- Influencer discoverynot Sprout Social
- Campaign managementnot Sprout Social
- Audience analysisnot Sprout Social
- Competitor researchnot Sprout Social
- ROI measurementnot Sprout Social
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Influencity
- Centralising creator outreach, contracting, approvals and paymentsnot Influencity
- Measuring creator-driven revenue with first-party analytics and attributionnot Influencity
- Building a creator pipeline through branded application pagesnot Influencity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influencity
- Influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Pricing, plan by plan
Influencity
Free- FreeFree
- Limited searches
- Basic profiles
- 5 lists
- Basic$168/month
- 5,000 searches
- Full profiles
- Campaign management
- Professional$348/month
- 15,000 searches
- Advanced analytics
- Team collaboration
- Business$698/month
- Unlimited searches
- API access
- Custom workflows
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Which should you pick?
Choose Influencity if
- You need ai-powered discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want 200m+ profiles.
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Questions people ask
- Is Influencity or Sprout Social better?
- Neither clearly leads. Influencity starts at Free and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influencity or Sprout Social?
- Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and $249/month for Sprout Social.
- Does Influencity or Sprout Social run on more platforms?
- Influencity runs on Web, Api. Sprout Social runs on Web, Ios, Android, Api.
- Can I use Influencity for free?
- Yes. Influencity has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
- What is Influencity best used for?
- Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Sprout Social is typically brought in for.
- What can Influencity do that Sprout Social cannot?
- Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Google Analytics, GDPR, SOC2, Cloud deployment.