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Influencer Marketing · head to head

Influencity vs Sprout Social

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • They diverge on capability: Influencity covers AI-powered discovery, Sprout Social covers Social publishing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influencity and Sprout Social actually diverge.

Attributes where Influencity and Sprout Social differ
AttributeInfluencitySprout Social
Starting priceFree$79/month
Free tierYesNo
PlatformsWeb, ApiWeb, Ios, Android, Api
Founded20142010

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Analytics
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar

Both cover

  • Google Analytics
  • GDPR
  • SOC2
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Sprout Social
  • Campaign managementnot Sprout Social
  • Audience analysisnot Sprout Social
  • Competitor researchnot Sprout Social
  • ROI measurementnot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Influencity
  • Centralising creator outreach, contracting, approvals and paymentsnot Influencity
  • Measuring creator-driven revenue with first-party analytics and attributionnot Influencity
  • Building a creator pipeline through branded application pagesnot Influencity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Influencity or Sprout Social better?
Neither clearly leads. Influencity starts at Free and Sprout Social at $79/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Sprout Social?
Influencity has a free tier; the other does not. Paid plans start at Free for Influencity and $79/month for Sprout Social.
Does Influencity or Sprout Social run on more platforms?
Influencity runs on Web, Api. Sprout Social runs on Web, Ios, Android, Api.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Sprout Social starts at $79/month.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Sprout Social is typically brought in for.
What can Influencity do that Sprout Social cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Both handle Google Analytics, GDPR, SOC2, Cloud deployment.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
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