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Software · head to head

Influential vs Upfluence

Influential logo

Influential

Software

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Software

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Influential covers Creator discovery, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Influential and Upfluence actually diverge.

Attributes where Influential and Upfluence differ
AttributeInfluentialUpfluence
Starting priceOn request$478/month
PlatformsWeb, ApiWeb, Chrome-extension, Api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Campaign management
  • Content tracking
  • Audience analysis
  • ROI measurement
  • Content library
  • Advanced reporting
  • Twitter

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Shopify

Both cover

  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • SOC2
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Upfluence
  • Running large brand influencer campaigns as a managed engagementnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Influential
  • Running creator campaigns tied to an ecommerce storenot Influential
  • Automating creator payments and affiliate trackingnot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want campaign management.
Influential review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Influential or Upfluence better?
Neither clearly leads. Influential starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Upfluence?
Influential starts at On request and Upfluence at $478/month.
Does Influential or Upfluence run on more platforms?
Influential runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Upfluence is typically brought in for.
What can Influential do that Upfluence cannot?
Influential covers Creator discovery, Campaign management, Content tracking, Audience analysis. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Instagram, TikTok, YouTube.
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