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Influencer Marketing · head to head

Billo vs Upfluence

Billo logo

Billo

Influencer Marketing

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • They diverge on capability: Billo covers UGC video creation, Upfluence covers Influencer discovery.

Where they differ

Only the attributes on which Billo and Upfluence actually diverge.

Attributes where Billo and Upfluence differ
AttributeBilloUpfluence
Starting price$59/one-time$478/month
Pricing modelusage-basedsubscription
PlatformsWeb, Ios, AndroidWeb, Chrome-extension, Api
Founded20202013

Identical on both: free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • TikTok
  • Instagram
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot Upfluence
  • Unboxing videosnot Upfluence
  • Product demosnot Upfluence
  • Testimonialsnot Upfluence
  • Social contentnot Upfluence

Upfluence

  • Finding creators across a large influencer databasenot Billo
  • Running creator campaigns tied to an ecommerce storenot Billo
  • Automating creator payments and affiliate trackingnot Billo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Upfluence

  • Pricing is by custom quote only, with no rate, no entry price and no seat cost published
  • Annual contracts carry a 12 month minimum commitment
  • A free trial is only offered after an initial consultation call with sales

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Billo or Upfluence better?
Neither clearly leads. Billo starts at $59/one-time and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or Upfluence?
Billo starts at $59/one-time and Upfluence at $478/month.
Does Billo or Upfluence run on more platforms?
Billo runs on Web, Ios, Android. Upfluence runs on Web, Chrome-extension, Api.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what Upfluence is typically brought in for.
What can Billo do that Upfluence cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle TikTok, Instagram, YouTube, Shopify.
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