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Sprout Social

Social media management with influencer insights

As of 30 August 2026, Sprout Social starts at $79/month. Sprout Social is a comprehensive social media management platform that includes influencer identification, social listening, and engagement tools for brands and. Softwr lists it under Influencer Marketing. Sprout Social is made by Sprout Social Inc, launched in 2010, available on Web, iOS, Android, API.

Overview

What Sprout Social does

Sprout Social is a comprehensive social media management platform that includes influencer identification, social listening, and engagement tools for brands and agencies.

What people use it for

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scores
  • Centralising creator outreach, contracting, approvals and payments
  • Measuring creator-driven revenue with first-party analytics and attribution
  • Building a creator pipeline through branded application pages

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Sprout Social.

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Cross-shopped

What people choose instead of Sprout Social

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Sprout Social costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Essentials

$79 /mo

  • Up to 5 social profiles
  • 100 monthly AI agent credits per seat
  • Publishing, engagement, reporting, and mobile app
  • $99/month for monthly billing (annual billing shown as standard)

Standard

$199 /mo

  • 5 social profiles
  • Consolidated inbox
  • Keyword monitoring
  • Trellis AI agent
  • Review management
  • 10 brand keywords per group

Professional

$299 /mo

  • Everything in Standard
  • Unlimited social profiles
  • Extensive competitor and paid insights
  • AI-powered post enhancement

Advanced

$399 /mo

  • Everything in Professional
  • AI reply assistance
  • Sentiment analysis in inbox and reviews
  • API access and Helpdesk integrations
  • Message Spike Alerts

Enterprise

On request

  • Custom pricing
  • White-glove onboarding and implementation
  • Tailored plans
  • Dedicated SSO support
  • Priority customer support

Capabilities

Features

  • Social publishing

  • Social inbox

  • Analytics

  • Social listening

  • Influencer identification

  • Competitor analysis

  • Report builder

  • Content calendar

  • Salesforce

    Integration with Salesforce

  • HubSpot

    Integration with HubSpot

  • Zendesk

    Integration with Zendesk

  • Google Analytics

    Integration with Google Analytics

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source

Behind it

Who makes Sprout Social

Company
Sprout Social Inc
Based in
Chicago, IL
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Softwr does not host reviews and shows no star rating for Sprout Social, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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