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Influencer Marketing · head to head

Julius vs Upfluence

Julius logo

Julius

Influencer Marketing

AI-powered influencer marketing analytics

From
On request
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Julius julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Julius covers AI-powered analytics, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Julius and Upfluence actually diverge.

Attributes where Julius and Upfluence differ
AttributeJuliusUpfluence
Starting priceOn request$478/month
PlatformsWeb, ApiWeb, Chrome-extension, Api
Founded20172013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Julius

  • AI-powered analytics
  • Creator recommendations
  • Audience insights
  • Campaign analysis
  • Performance tracking
  • Competitive benchmarking
  • Report generation
  • Predictive analytics

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Julius

  • Searching influencer profiles across eight social networksnot Upfluence
  • Managing influencer campaigns for brands and agencies in one placenot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Julius
  • Creator program scaling with ROI trackingnot Julius
  • End-to-end automated influencer payouts and compliancenot Julius
  • Brands and agencies managing influencer relationships at scalenot Julius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Julius

  • Julius is owned by Triller, with the site footer reading JuliusWorks, LLC, A Triller Company
  • Pricing is by quote only, with no rate, tier or minimum published; the site offers only a demo request or sign in

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Julius

On request
  • Professional$undefined/month
    • AI analytics
    • Creator recommendations
    • Campaign insights

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Julius if

  • You need ai-powered analytics.
  • You work on Web, Api.
  • You also want creator recommendations.
Julius review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Julius or Upfluence better?
Neither clearly leads. Julius starts at On request and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Julius or Upfluence?
Julius starts at On request and Upfluence at $478/month.
Does Julius or Upfluence run on more platforms?
Julius runs on Web, Api. Upfluence runs on Web, Chrome-extension, Api.
What is Julius best used for?
Julius is most often used for searching influencer profiles across eight social networks, managing influencer campaigns for brands and agencies in one place. Of those, searching influencer profiles across eight social networks and managing influencer campaigns for brands and agencies in one place are not what Upfluence is typically brought in for.
What can Julius do that Upfluence cannot?
Julius covers AI-powered analytics, Creator recommendations, Audience insights, Campaign analysis. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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