Software · head to head
The Influencer Marketing Factory vs Upfluence
T
The Influencer Marketing Factory
Software
Full-service influencer marketing agency and platform
- From
- $5000/project
- Rated
- -
The short version
- They diverge on capability: The Influencer Marketing Factory covers Strategy consulting, Upfluence covers Influencer discovery.
Where they differ
Only the attributes on which The Influencer Marketing Factory and Upfluence actually diverge.
| Attribute | The Influencer Marketing Factory | Upfluence |
|---|---|---|
| Starting price | $5000/project | $478/month |
| Pricing model | quote | subscription |
| Platforms | Web, In-person | Web, Chrome-extension, Api |
| Founded | 2014 | 2013 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in The Influencer Marketing Factory
- Strategy consulting
- Creator discovery
- Campaign management
- Content production
- Agency support
- Full-service execution
Only in Upfluence
- Influencer discovery
- Customer identification
- Affiliate management
- Promo code tracking
- Campaign automation
- Social commerce
- Email outreach
- Shopify
Both cover
- Performance analytics
- TikTok
- YouTube
- GDPR
- Data encryption
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
The Influencer Marketing Factory
- Full-service campaignsnot Upfluence
- Content productionnot Upfluence
- Strategy consultingnot Upfluence
Upfluence
- Finding creators across a large influencer databasenot The Influencer Marketing Factory
- Running creator campaigns tied to an ecommerce storenot The Influencer Marketing Factory
- Automating creator payments and affiliate trackingnot The Influencer Marketing Factory
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
The Influencer Marketing Factory
Nothing recorded yet. See the The Influencer Marketing Factory review.
Upfluence
- Pricing is by custom quote only, with no rate, no entry price and no seat cost published
- Annual contracts carry a 12 month minimum commitment
- A free trial is only offered after an initial consultation call with sales
Pricing, plan by plan
The Influencer Marketing Factory
$5000/project- Starter Campaign$5000/project
- Strategy consultation
- Creator selection
- Campaign management
- Full Service$15000/project
- Strategy consulting
- Content production
- Creator network
Upfluence
$478/month- Growth$478/month
- Influencer discovery
- Basic CRM
- Campaign management
- Scale$1078/month
- E-commerce integrations
- Affiliate tracking
- Promo codes
- Enterprise$undefined/month
- Custom solutions
- API access
- White-label options
Which should you pick?
Choose The Influencer Marketing Factory if
- You need strategy consulting.
- You work on Web, In-person.
- You also want creator discovery.
Choose Upfluence if
- You need influencer discovery.
- You work on Web, Chrome-extension, Api.
- You also want customer identification.
Questions people ask
- Is The Influencer Marketing Factory or Upfluence better?
- Neither clearly leads. The Influencer Marketing Factory starts at $5000/project and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, The Influencer Marketing Factory or Upfluence?
- The Influencer Marketing Factory starts at $5000/project and Upfluence at $478/month.
- Does The Influencer Marketing Factory or Upfluence run on more platforms?
- The Influencer Marketing Factory runs on Web, In-person. Upfluence runs on Web, Chrome-extension, Api.
- What is The Influencer Marketing Factory best used for?
- The Influencer Marketing Factory is most often used for full-service campaigns, content production, strategy consulting. Of those, full-service campaigns and content production are not what Upfluence is typically brought in for.
- What can The Influencer Marketing Factory do that Upfluence cannot?
- The Influencer Marketing Factory covers Strategy consulting, Creator discovery, Campaign management, Content production. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, Instagram, TikTok, YouTube.
Related pages
More on The Influencer Marketing Factory
Keep looking
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- Upfluence vs Refersion
- Upfluence vs Impact.com
- Upfluence vs CreatorIQ
- Upfluence vs Grin
- Upfluence vs Tapfiliate
- Upfluence vs Captiv8
- Upfluence vs Emplifi
- Upfluence vs HypeAuditor
- Upfluence vs AspireIQ
- Upfluence vs Heepsy
- Upfluence vs Julius
- Upfluence vs Shopify Collabs
- Upfluence vs Sprout Social
- Upfluence vs Afluencer
- Upfluence vs Audiense
- Upfluence vs Billo
- Upfluence vs Brandbassador
- Upfluence vs Cohley

