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Influencer Marketing · head to head

Insense vs Upfluence

Insense logo

Insense

Influencer Marketing

Get UGC and influencer content that converts

From
$500/month
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Insense the entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance; Upfluence no published pricing rates; custom quotes required
  • They diverge on capability: Insense covers UGC creation, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Insense and Upfluence actually diverge.

Attributes where Insense and Upfluence differ
AttributeInsenseUpfluence
Starting price$500/month$478/month
PlatformsWebWeb, Chrome-extension, Api
Founded20162013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Insense

  • UGC creation
  • Creator matching
  • Content licensing
  • Spark ads whitelisting
  • Brief templates
  • Content moderation
  • Payment processing
  • Facebook Ads

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • WooCommerce

Both cover

  • Performance analytics
  • TikTok
  • Instagram
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Insense

  • Sourcing UGC video creators for paid social adsnot Upfluence
  • Running Meta Partnership Ads with creator handlesnot Upfluence
  • Managing creator briefs, contracts and payments for ecommerce brandsnot Upfluence

Upfluence

  • Influencer marketing campaign management and discoverynot Insense
  • Creator program scaling with ROI trackingnot Insense
  • End-to-end automated influencer payouts and compliancenot Insense
  • Brands and agencies managing influencer relationships at scalenot Insense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Insense

  • The entry Trial plan costs $650 for one month, is limited to 1 campaign and up to 10 creators, and auto-upgrades to the $500 per month Brand plan unless cancelled 48 hours in advance
  • A marketplace fee is charged on top of the subscription: 20% on Trial, 10% on Brand and 7% on Agency
  • Brand plan includes only 2 user seats and 1 brand; extra seats cost $30 per month and extra brands $100 per month
  • Creator payments are not included in the subscription and are billed separately
  • Brand plan caps Meta Partnership Ads connections at 10

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

Insense

$500/month
  • Trial$650/month
    • up to 10 creators
    • 1 user seat
    • 1 brand
  • Brand$500/month
    • unlimited creators
    • 2 user seats
    • 1 brand
  • Agency$800/month
    • unlimited creators
    • 4 user seats
    • 5 brands

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose Insense if

  • You need ugc creation.
  • You also want creator matching.
Insense review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is Insense or Upfluence better?
Neither clearly leads. Insense starts at $500/month and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Insense or Upfluence?
Insense starts at $500/month and Upfluence at $478/month.
Does Insense or Upfluence run on more platforms?
Insense runs on Web. Upfluence runs on Web, Chrome-extension, Api.
What is Insense best used for?
Insense is most often used for sourcing ugc video creators for paid social ads, running meta partnership ads with creator handles, managing creator briefs, contracts and payments for ecommerce brands. Of those, sourcing ugc video creators for paid social ads and running meta partnership ads with creator handles are not what Upfluence is typically brought in for.
What can Insense do that Upfluence cannot?
Insense covers UGC creation, Creator matching, Content licensing, Spark ads whitelisting. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Performance analytics, TikTok, Instagram, Shopify.

Answered from the vendors’ own pages

Insense: How much does Insense cost?

Insense offers three self-service plans: Trial at $650/month with 10 creators, Brand at $500/month with unlimited creators (or $400/month billed annually), and Agency at $800/month with 5 brands (or $640/month billed annually). Additional user seats cost $30 each for Brand plans.

Source
Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Insense: What marketplace fees does Insense charge?

Insense charges marketplace transaction fees of 20% on the Trial plan, 10% on the Brand plan, and 7% on the Agency plan. These fees cover operational costs for secure payment transactions between brands and creators.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Insense: Are there additional costs beyond Insense subscription?

Yes, creator compensation costs are separate from subscription fees. UGC videos start at $100 per video and influencer posts begin at $125 for nano-influencers, with pricing varying based on influencer following and placement type.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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