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Influencer Marketing · head to head

Later Influence vs Sprout Social

Later Influence logo

Later Influence

Influencer Marketing

Influencer marketing meets social scheduling

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$79/month
Rated
-
Full reviewWebsite

The short version

  • Only Later Influence has a free tier, so it costs nothing to try first.
  • Each has a real cost: Later Influence starter plan limited to 30 posts per profile per month; Sprout Social pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • They diverge on capability: Later Influence covers Influencer discovery, Sprout Social covers Social publishing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Later Influence and Sprout Social actually diverge.

Attributes where Later Influence and Sprout Social differ
AttributeLater InfluenceSprout Social
Starting priceFree$79/month
Free tierYesNo
Founded20142010

Identical on both: pricing model (subscription), platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Later Influence

  • Influencer discovery
  • Ambassador programs
  • UGC collection
  • Campaign management
  • Social scheduling
  • Content library
  • Loyalty programs
  • Shopify

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar
  • Salesforce

Both cover

  • Analytics
  • Canva
  • GDPR
  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Later Influence

  • Discovering creators with risk flagging before a brand partnershipnot Sprout Social
  • Benchmarking what creators are actually paid across channels to set compensationnot Sprout Social
  • Reporting on paid, organic and sales performance from one creator campaignnot Sprout Social
  • Recruiting creators through the Mavely networknot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Later Influence
  • Centralising creator outreach, contracting, approvals and paymentsnot Later Influence
  • Measuring creator-driven revenue with first-party analytics and attributionnot Later Influence
  • Building a creator pipeline through branded application pagesnot Later Influence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Later Influence

  • Starter plan limited to 30 posts per profile per month
  • Starter plan includes only 5 AI credits monthly

Sprout Social

  • Pricing shown is per-seat/month for annual billing; monthly billing for Essentials plan is $99/month per seat, representing a 25% premium over annual rates.
  • Monthly billing rates for other plans not specified; only annual billing prices clearly listed.

Pricing, plan by plan

Later Influence

Free
  • Starter$18.75/month
    • 1 social set (8 profiles)
    • 1 user
    • 30 posts per profile monthly
  • Growth$37.5/month
    • 2 social sets (16 profiles)
    • 2 users
    • 180 posts per profile monthly
  • Scale$82.5/month
    • 6 social sets (48 profiles)
    • 4 users
    • Unlimited posts

Sprout Social

$79/month
  • Essentials$79/month
    • Up to 5 social profiles
    • 100 monthly AI agent credits per seat
    • Publishing, engagement, reporting, and mobile app
  • Standard$199/month
    • 5 social profiles
    • Consolidated inbox
    • Keyword monitoring
  • Professional$299/month
    • Everything in Standard
    • Unlimited social profiles
    • Extensive competitor and paid insights
  • Advanced$399/month
    • Everything in Professional
    • AI reply assistance
    • Sentiment analysis in inbox and reviews

Which should you pick?

Choose Later Influence if

  • You need influencer discovery.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want ambassador programs.
Later Influence review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Later Influence or Sprout Social better?
Neither clearly leads. Later Influence starts at Free and Sprout Social at $79/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Later Influence or Sprout Social?
Later Influence has a free tier; the other does not. Paid plans start at Free for Later Influence and $79/month for Sprout Social.
Does Later Influence or Sprout Social run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Later Influence for free?
Yes. Later Influence has a free tier, so you can try it without paying. Sprout Social starts at $79/month.
What is Later Influence best used for?
Later Influence is most often used for discovering creators with risk flagging before a brand partnership, benchmarking what creators are actually paid across channels to set compensation, reporting on paid, organic and sales performance from one creator campaign, recruiting creators through the mavely network. Of those, discovering creators with risk flagging before a brand partnership and benchmarking what creators are actually paid across channels to set compensation are not what Sprout Social is typically brought in for.
What can Later Influence do that Sprout Social cannot?
Later Influence covers Influencer discovery, Ambassador programs, UGC collection, Campaign management. Sprout Social covers Social publishing, Social inbox, Social listening, Influencer identification. Both handle Analytics, Canva, GDPR, SOC2.

Answered from the vendors’ own pages

Later Influence: How much does Later Influence cost?

Later Influence pricing starts at $18.75/month (Starter plan) when billed annually. Growth plan costs $37.50/month and Scale plan costs $82.50/month, all with 25% annual discount applied.

Source
Sprout Social: What is the least expensive Sprout Social plan?

The Essentials plan is the least expensive at $79 per seat per month with annual billing, or $99 per seat per month with monthly billing. This plan includes up to 5 social profiles, 100 monthly AI agent credits, publishing, engagement, reporting, and mobile app access.

Source
Later Influence: Does Later Influence offer a free trial?

Yes, Later Influence offers a 14-day free trial available across all pricing plans.

Source
Sprout Social: Does Sprout Social offer a free trial?

Yes, Sprout Social provides a 30-day free trial that does not require a credit card to start. This applies to all paid plans.

Source
Later Influence: How many user accounts can I add to each plan?

Starter plan includes 1 user, Growth plan includes 2 users, and Scale plan includes 4 users.

Source
Sprout Social: What is the difference between Sprout Social Standard and Professional plans?

The Standard plan costs $199/month per seat and includes 5 social profiles, consolidated inbox, keyword monitoring, Trellis AI agent, and review management. The Professional plan costs $299/month per seat and adds everything in Standard plus unlimited social profiles, extensive competitor and paid insights, and AI-powered post enhancement.

Source
Sprout Social: Does Sprout Social offer add-on solutions beyond the base plans?

Yes, Sprout Social offers Premium Analytics, Listening (social media monitoring), Employee Advocacy, Professional Services (consulting packages), and Influencer Marketing as separate add-on solutions. Influencer Marketing can be used independently without requiring a Sprout Social plan.

Source
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