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CRM · head to head

Keap vs Nimble

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Nimble logo

Nimble

CRM

Social CRM for teams

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Nimble nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage
  • They diverge on capability: Keap covers Email marketing, Nimble covers Social media integration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Nimble actually diverge.

Attributes where Keap and Nimble differ
AttributeKeapNimble
Starting price$29/month$19/month
PlatformsWeb, Ios, AndroidWeb
Founded20002010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads
  • Facebook Ads

Only in Nimble

  • Social media integration
  • Task management
  • Email integration
  • Activity timeline
  • Gmail
  • LinkedIn
  • Twitter
  • Facebook

Both cover

  • Contact management
  • Pipeline management
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Nimble
  • Marketing automationnot Nimble
  • Sales pipeline managementnot Nimble

Nimble

  • Social sellingnot Keap
  • Relationship managementnot Keap
  • Lead trackingnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Nimble

  • Nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Nimble

$19/month
  • Essentials$19/month
    • Contact management
    • Social integration
  • Plus$39/month
    • Everything in Essentials
    • Pipeline management
    • Task tracking
  • Pro$59/month
    • Everything in Plus
    • Advanced reporting
    • Custom fields

Which should you pick?

Choose Keap if

  • You need email marketing.
  • You work on Web, Ios, Android.
  • You also want marketing automation.
Keap review

Choose Nimble if

  • You need social media integration.
  • You also want task management.
Nimble review

Questions people ask

Is Keap or Nimble better?
Neither clearly leads. Keap starts at $29/month and Nimble at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Nimble?
Keap starts at $29/month and Nimble at $19/month.
Does Keap or Nimble run on more platforms?
Keap runs on Web, Ios, Android. Nimble runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Nimble is typically brought in for.
What can Keap do that Nimble cannot?
Keap covers Email marketing, Marketing automation, Sales automation, Reporting. Nimble covers Social media integration, Task management, Email integration, Activity timeline. Both handle Contact management, Pipeline management, Slack, GDPR.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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