CRM & Sales · head to head
Clay vs Reply.io
Reply.io
CRM & Sales
Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach
- From
- Free
- Rated
- -
The short version
- Only Reply.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
- They diverge on capability: Clay covers Data enrichment, Reply.io covers Multichannel sequences.
Where they differ
Only the attributes on which Clay and Reply.io actually diverge.
Identical on both: user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clay
- Data enrichment
- Contact management
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
- Zapier
Only in Reply.io
- Multichannel sequences
- Contact database
- AI email assistant
- Deliverability tools
- CRM sync
- Reporting and analytics
What people use each for
The jobs each tool is most often brought in to do.
Clay
- Enriching prospect lists from multiple data providers in one tablenot Reply.io
- Building automated outbound research and outreach workflowsnot Reply.io
Reply.io
- Running multichannel outbound sequences combining email and LinkedInnot Clay
- Automating cold calling and SMS follow-ups alongside emailnot Clay
- Finding new B2B prospects from a built-in contact databasenot Clay
- Syncing outreach activity into an existing CRMnot Clay
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Reply.io
- Multichannel features and CRM sync require the higher-priced Professional tier or above.
- LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
- Pricing is per user, which can raise costs quickly for larger sales teams.
- Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.
Pricing, plan by plan
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
Reply.io
Free- FreeFree
- Limited monthly emails
- Basic sequence features
- Starter$49/month
- Email-only sequences
- Billed annually per user
- Professional$89/month
- Multichannel sequences
- CRM sync
- Billed annually per user
- Ultimate$139/month
- Full AI suite
- Highest sending limits
- Advanced reporting and integrations
Which should you pick?
Choose Reply.io if
- You need multichannel sequences.
- You want to start without paying.
- You work on web, api.
- You also want contact database.
Questions people ask
- Is Clay or Reply.io better?
- Neither clearly leads. Clay starts at On request and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clay or Reply.io?
- Reply.io has a free tier; the other does not. Paid plans start at On request for Clay and Free for Reply.io.
- Does Clay or Reply.io run on more platforms?
- Clay runs on Web. Reply.io runs on web, api.
- Can I use Reply.io for free?
- Yes. Reply.io has a free tier, so you can try it without paying. Clay starts at On request.
- What is Clay best used for?
- Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Reply.io is typically brought in for.
- What can Clay do that Reply.io cannot?
- Clay covers Data enrichment, Contact management, Workflow automation, Integration. Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.
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