Softwr

CRM & Sales · head to head

Gong vs SugarCRM

Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
SugarCRM logo

SugarCRM

CRM & Sales

Customer relationship software for your business

From
$40/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • They diverge on capability: Gong covers Call recording, SugarCRM covers Contact management.

Where they differ

Only the attributes on which Gong and SugarCRM actually diverge.

Attributes where Gong and SugarCRM differ
AttributeGongSugarCRM
Starting price$1600/user-per-year$40/month
Pricing modelUnknownsubscription
PlatformsWeb, Cloud-based SaaSWeb, Ios, Android
Founded20162004

Identical on both: free tier (No), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Zoom
  • Microsoft Teams
  • SOC 2 Type II

Only in SugarCRM

  • Contact management
  • Sales pipeline
  • Lead management
  • Marketing automation
  • Customer service
  • Reporting
  • Mobile app
  • Zapier

Both cover

  • Salesforce
  • HubSpot
  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot SugarCRM
  • Deal forecastingnot SugarCRM
  • Sales coachingnot SugarCRM
  • Win/loss analysisnot SugarCRM

SugarCRM

  • CRM for sales, marketing and service teamsnot Gong
  • Managing accounts, opportunities and customer history at mid market scalenot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

SugarCRM

$40/month
  • Professional$40/month
    • Sales automation
    • Contact management
  • Business$60/month
    • Everything in Professional
    • Marketing automation
    • Customer service
  • Enterprise$100/month
    • Everything in Business
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose SugarCRM if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want sales pipeline.
SugarCRM review

Questions people ask

Is Gong or SugarCRM better?
Neither clearly leads. Gong starts at $1600/user-per-year and SugarCRM at $40/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or SugarCRM?
Gong starts at $1600/user-per-year and SugarCRM at $40/month.
Does Gong or SugarCRM run on more platforms?
Gong runs on Web, Cloud-based SaaS. SugarCRM runs on Web, Ios, Android.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what SugarCRM is typically brought in for.
What can Gong do that SugarCRM cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. SugarCRM covers Contact management, Sales pipeline, Lead management, Marketing automation. Both handle Salesforce, HubSpot, Slack, Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Gong

More on SugarCRM

Keep looking

Other head to heads