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CRM · head to head

Clay vs Snov.io

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
S

Snov.io

CRM

Lead generation, email verification, outreach automation and CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Snov.io linkedIn automation is a separate paid add-on rather than bundled into core plans.
  • They diverge on capability: Clay covers Contact management, Snov.io covers Email finder and verifier.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Snov.io actually diverge.

Attributes where Clay and Snov.io differ
AttributeClaySnov.io
Pricing modelsubscriptionfreemium
PlatformsWebweb, api
Founded20212017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier
  • Slack

Only in Snov.io

  • Email finder and verifier
  • Outreach automation
  • Email warm-up
  • Built-in CRM
  • LinkedIn automation

Both cover

  • Data enrichment

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Snov.io
  • Growth campaign automationnot Snov.io
  • CRM workflow integrationnot Snov.io

Snov.io

  • Finding and verifying prospect email addressesnot Clay
  • Running multichannel outreach campaigns with follow-upsnot Clay
  • Warming up sending inboxes to protect deliverabilitynot Clay
  • Managing deals in a lightweight built-in CRMnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Snov.io

  • LinkedIn automation is a separate paid add-on rather than bundled into core plans.
  • Data enrichment is billed separately via a token system, adding cost complexity.
  • Higher-volume Ultra tier pricing jumps sharply compared to mid-tier plans.
  • Interface and feature sprawl across many bundled tools can feel less focused than single-purpose competitors.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Snov.io

Free
  • TrialFree
    • 50 credits
    • 100 recipients
    • 1 warm-up slot
  • Starter$39/month
    • 1,000 credits
    • 5,000 recipients
    • 3 warm-up slots
  • Pro S$99/month
    • 5,000 credits
    • 25,000 recipients
    • Unlimited warm-ups
  • Ultra$738/month
    • 200,000+ credits
    • 400,000+ recipients
    • Unlimited team seats

Which should you pick?

Choose Clay if

  • You need contact management.
  • You want to start without paying.
  • You also want workflow automation.
Clay review

Choose Snov.io if

  • You need email finder and verifier.
  • You want to start without paying.
  • You work on web, api.
  • You also want outreach automation.
Snov.io review

Questions people ask

Is Clay or Snov.io better?
Neither clearly leads. Clay starts at Free and Snov.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Snov.io?
Clay starts at Free and Snov.io at Free.
Does Clay or Snov.io run on more platforms?
Clay runs on Web. Snov.io runs on web, api.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Snov.io is typically brought in for.
What can Clay do that Snov.io cannot?
Clay covers Contact management, Workflow automation, Integration, API access. Snov.io covers Email finder and verifier, Outreach automation, Email warm-up, Built-in CRM. Both handle Data enrichment.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Snov.io: What does Snov.io cost?

Snov.io's paid plans start at $39/month for Starter (1,000 credits), rising through Pro tiers up to $738/month for Ultra (200,000+ credits), with a custom Ultra tier for larger volumes and a 25% discount for annual billing.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Snov.io: Is there a free plan, and what are its limits?

Snov.io offers a 7-day free trial with 50 credits, 100 recipients, and one email warm-up slot, giving access to all features at reduced volume.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Snov.io: What does Snov.io integrate with?

Snov.io integrates with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and n8n, and also supports MCP servers for AI tool connections.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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