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CRM · head to head

Copper vs Insightly

Copper logo

Copper

CRM

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
Insightly logo

Insightly

CRM

CRM & project management for any business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • They diverge on capability: Copper covers Gmail integration, Insightly covers Project management.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Copper and Insightly actually diverge.

Attributes where Copper and Insightly differ
AttributeCopperInsightly
PlatformsWebWeb, Ios, Android
Founded20142010

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar
  • English language support

Only in Insightly

  • Project management
  • Task management
  • Email integration
  • Reporting
  • Mobile app
  • Mailchimp
  • Google Drive
  • DocuSign

Both cover

  • Contact management
  • Deal tracking
  • Slack
  • Zapier
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot Insightly
  • Pipeline and deal trackingnot Insightly
  • Contact enrichment and activity capturenot Insightly
  • Workflow automation on the higher tiersnot Insightly

Insightly

  • CRM with project delivery tracking after the salenot Copper
  • Managing leads, opportunities and customer projects in one record setnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Insightly

  • Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • Workflow automation requires the Professional plan at $49 per user per month
  • AI Copilot is metered by query, at 75 on Plus and 100 on Professional
  • Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
  • CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
  • Sandboxes and audit logging are Enterprise only at $99 per user per month

Pricing, plan by plan

Copper

Free
  • Basic$undefined/mo
  • Professional$undefined/mo
  • Business$undefined/mo

Insightly

Free
  • CRM Plus$29/user/month
    • lead and contact management
    • project management
    • advanced reports
  • CRM Professional$49/user/month
    • all Plus features
    • lead assignment/routing
    • workflow automation
  • CRM Enterprise$99/user/month
    • all Professional features
    • sandboxes
    • products/pricebooks/quotes

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want pipeline management.
Copper review

Choose Insightly if

  • You need project management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want task management.
Insightly review

Questions people ask

Is Copper or Insightly better?
Neither clearly leads. Copper starts at Free and Insightly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or Insightly?
Copper starts at Free and Insightly at Free.
Does Copper or Insightly run on more platforms?
Copper runs on Web. Insightly runs on Web, Ios, Android.
Can I use Copper for free?
Both have a free tier, so you can try either at no cost before committing.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Insightly is typically brought in for.
What can Copper do that Insightly cannot?
Copper covers Gmail integration, Pipeline management, Email tracking, Automation. Insightly covers Project management, Task management, Email integration, Reporting. Both handle Contact management, Deal tracking, Slack, Zapier.

Answered from the vendors’ own pages

Copper: How much does Copper cost per person?

Basic is $29/month (or $23/month annual). Professional is $69/month (or $59/month annual). Business is $134/month (or $99/month annual). All pricing is per seat in USD, excluding taxes.

Source
Insightly: How much does Insightly CRM cost?

Insightly CRM plans are priced per user per month when billed annually: Plus at $29, Professional at $49 (the most popular option), and Enterprise at $99. All plans include a 14-day free trial that requires no credit card.

Source
Copper: What contact limit does each plan allow?

Basic allows 2,500 contacts. Professional allows 15,000 contacts. Business allows unlimited contacts.

Source
Insightly: Is there a free trial for Insightly?

Yes, Insightly offers a 14-day free trial across most products with no credit card required, allowing you to test CRM, Marketing Automation, Support & Ticketing, and AppConnect features.

Source
Copper: How much can I save by paying annually?

Annual billing saves 14-26% vs. monthly: Basic saves 20%, Professional saves 14%, Business saves 26%. For example, Professional costs $69/month on monthly billing but only $59/month when billed annually.

Source
Insightly: What record storage limits apply to Insightly CRM plans?

Insightly CRM Plus includes 100,000 records, Professional includes 250,000 records, and Enterprise includes 500,000 records. File storage increases from 10 GB on Plus to 100 GB on Professional and 250 GB on Enterprise.

Source
Copper: Is there a free trial or free plan?

Yes. Copper offers a 14-day free trial with instant activation and no credit card required. Trial includes full access to all features.

Source
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