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CRM · head to head

Clay vs HubSpot CRM

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
HubSpot CRM logo

HubSpot CRM

Remote Work

Free CRM for sales and marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; HubSpot CRM starter plan discount for new customers only, subject to discontinuation at any time without notice
  • They diverge on capability: Clay covers Data enrichment, HubSpot CRM covers Deal tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and HubSpot CRM actually diverge.

Attributes where Clay and HubSpot CRM differ
AttributeClayHubSpot CRM
PlatformsWebWeb, Mobile iOS, Mobile Android
CategoryCRMRemote Work
Founded20212006

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • HubSpot
  • GDPR
  • Cloud deployment
  • English language support

Only in HubSpot CRM

  • Deal tracking
  • Email
  • Reporting
  • Automation
  • GitHub
  • Google Workspace
  • Mobile iOS support
  • Mobile Android support

Both cover

  • Contact management
  • Salesforce
  • Zapier
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot HubSpot CRM
  • Growth campaign automationnot HubSpot CRM
  • CRM workflow integrationnot HubSpot CRM

HubSpot CRM

  • Contact and deal management for sales teamsnot Clay
  • Customer data organization and reportingnot Clay
  • Team collaboration with permission controlsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

HubSpot CRM

  • Starter plan discount for new customers only, subject to discontinuation at any time without notice
  • Free plan limited to 2 users and 1,000 contacts, requiring upgrade for larger teams
  • Per-seat pricing model on all paid tiers, making team expansion costly

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

HubSpot CRM

Free
  • Free CRMFree
    • Up to 2 users
    • 1,000 contacts
    • Unlimited customer data
  • Starter$15/month
    • Required fields
    • Permission sets
    • Multiple currencies
  • Professional$50/month
    • AI customer agent
    • Duplicate management
    • Standard contact scoring
  • Enterprise$75/month
    • Custom objects
    • Organize teams
    • Single sign-on

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want workflow automation.
Clay review

Choose HubSpot CRM if

  • You need deal tracking.
  • You want to start without paying.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want email.
HubSpot CRM review

Questions people ask

Is Clay or HubSpot CRM better?
Neither clearly leads. Clay starts at Free and HubSpot CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or HubSpot CRM?
Clay starts at Free and HubSpot CRM at Free.
Does Clay or HubSpot CRM run on more platforms?
Clay runs on Web. HubSpot CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what HubSpot CRM is typically brought in for.
What can Clay do that HubSpot CRM cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. HubSpot CRM covers Deal tracking, Email, Reporting, Automation. Both handle Contact management, Salesforce, Zapier, Slack.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
HubSpot CRM: What is the cost of HubSpot CRM for different company sizes?

Free CRM for up to 2 users at $0/month. Starter at $15/month per seat (new customers only), Professional at $50/month per seat, Enterprise at $75/month per seat.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
HubSpot CRM: What are the user and contact limits on the free HubSpot CRM plan?

Free plan supports up to 2 users, 1,000 contacts, and unlimited customer data with no expiration date or credit card required.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
HubSpot CRM: Can data migrate from free to paid HubSpot CRM plans without loss?

Users can upgrade from free to premium tiers without data migration required, meaning all contacts and information transfer to the new plan.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
HubSpot CRM: Is there a discount for HubSpot CRM new customer pricing?

Starter plan offers a new customer discount with no set end date, but HubSpot reserves the right to discontinue this offer at any time.

Source
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