Softwr

Software · head to head

Apollo.io vs Copper

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Copper logo

Copper

Software

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • They diverge on capability: Apollo.io covers Contact database, Copper covers Gmail integration.

Where they differ

Only the attributes on which Apollo.io and Copper actually diverge.

Attributes where Apollo.io and Copper differ
AttributeApollo.ioCopper
Founded20202014

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot
  • Outlook

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Google Calendar
  • Zapier

Both cover

  • Automation
  • Gmail
  • Slack
  • SOC2
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Copper
  • Prospect researchnot Copper
  • Sales automationnot Copper

Copper

  • CRM for teams working inside Google Workspacenot Apollo.io
  • Pipeline and deal trackingnot Apollo.io
  • Contact enrichment and activity capturenot Apollo.io
  • Workflow automation on the higher tiersnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Questions people ask

Is Apollo.io or Copper better?
Neither clearly leads. Apollo.io starts at Free and Copper at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Copper?
Apollo.io starts at Free and Copper at Free.
Does Apollo.io or Copper run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Copper is typically brought in for.
What can Apollo.io do that Copper cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. Both handle Automation, Gmail, Slack, SOC2.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Apollo.io

More on Copper

Keep looking

Other head to heads