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CRM & Sales · head to head

Copper vs HubSpot

Copper logo

Copper

CRM & Sales

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Copper covers Gmail integration, HubSpot covers CRM.

Where they differ

Only the attributes on which Copper and HubSpot actually diverge.

Attributes where Copper and HubSpot differ
AttributeCopperHubSpot
Pricing modelsubscriptionfreemium
PlatformsWebWeb, Mobile, Cloud
CategoryCRM & SalesAll industries
Founded20142006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Google Calendar
  • Zapier

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Gmail
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot HubSpot
  • Pipeline and deal trackingnot HubSpot
  • Contact enrichment and activity capturenot HubSpot
  • Workflow automation on the higher tiersnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Copper
  • Organisations requiring integration with 2,000+ third-party applicationsnot Copper
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Copper or HubSpot better?
Neither clearly leads. Copper starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or HubSpot?
Copper starts at Free and HubSpot at Free.
Does Copper or HubSpot run on more platforms?
Copper runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use Copper for free?
Both have a free tier, so you can try either at no cost before committing.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what HubSpot is typically brought in for.
What can Copper do that HubSpot cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Gmail, Slack, SOC2, GDPR.
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Related pages

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