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CRM · head to head

Copper vs HubSpot

Copper logo

Copper

CRM

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Copper covers Gmail integration, HubSpot covers CRM.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Copper and HubSpot actually diverge.

Attributes where Copper and HubSpot differ
AttributeCopperHubSpot
PlatformsWebWeb, Mobile, Cloud
Founded20142006

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Google Calendar
  • Zapier

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Gmail
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot HubSpot
  • Pipeline and deal trackingnot HubSpot
  • Contact enrichment and activity capturenot HubSpot
  • Workflow automation on the higher tiersnot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot Copper
  • CRM with deal pipeline managementnot Copper
  • Multi-user team collaborationnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Copper

Free
  • Basic$undefined/mo
  • Professional$undefined/mo
  • Business$undefined/mo

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Copper or HubSpot better?
Neither clearly leads. Copper starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or HubSpot?
Copper starts at Free and HubSpot at Free.
Does Copper or HubSpot run on more platforms?
Copper runs on Web. HubSpot runs on Web, Mobile, Cloud.
Can I use Copper for free?
Both have a free tier, so you can try either at no cost before committing.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what HubSpot is typically brought in for.
What can Copper do that HubSpot cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Gmail, Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Copper: How much does Copper cost per person?

Basic is $29/month (or $23/month annual). Professional is $69/month (or $59/month annual). Business is $134/month (or $99/month annual). All pricing is per seat in USD, excluding taxes.

Source
HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
Copper: What contact limit does each plan allow?

Basic allows 2,500 contacts. Professional allows 15,000 contacts. Business allows unlimited contacts.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
Copper: How much can I save by paying annually?

Annual billing saves 14-26% vs. monthly: Basic saves 20%, Professional saves 14%, Business saves 26%. For example, Professional costs $69/month on monthly billing but only $59/month when billed annually.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
Copper: Is there a free trial or free plan?

Yes. Copper offers a 14-day free trial with instant activation and no credit card required. Trial includes full access to all features.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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